Video - Boucheron Ma Jolie collection

March 2011

The rich archives of Boucheron, that span over 150 years, have once again been the inspiration for a new collection that taps into a woman’s desire to pamper herself and take pleasure in the ritual of self adornment. The Ma Jolie collection is a celebration of all things feminine and is imbued with a youthful fifties flair of astonishing beauty