The business-to-business e-commerce site will offer certified polished diamonds at competitive prices directly and securely to registered trade customers including independent retailers, specialty chains, wholesalers as well as general merchandise retailers.
The site will enable customers to purchase any quantity from anywhere in the world, regardless of the size of their enterprise or their proximity to a Rosy Blue affiliate. The assortment will consist of a broad range of certified stones from ¼ carat and larger in order to serve a diverse clientele. All stones are certified by leading grading laboratories including AGSL, GIA, HRD, and IGI. The full version of the site will provide real-time visibility into the entire certified polished diamond inventory available from all the Rosy Blue affiliates. The site will indicate the location of the stone and automatically create separate orders for each location, enabling direct shipping and ensuring quicker deliveries to the client.
The “Quick Search” feature of the site allows users to view the entire stock and select based on the 4 C’s in a single click. The site also enables users to drill down into an individual stone and even view the image and certificate where available. The primary user (owner) retains control for purchasing stones. Secondary users (sales associates) can be set up with access to browse and select stones and for whom the primary user has the ability to manage customized mark-up for each secondary user. Furthermore, each user can customize the language in which they browse the site. Language options include English, French, German, Portuguese, Mandarin, Cantonese, Spanish (Mexican and European), Arabic, Russian and Italian, with more languages planned.
“We are delighted to offer this new service. www.RosyBlueOnline.com enhances our range of services without having to add overhead, enabling us to offer the service competitively,” said Mr. Dilip Mehta, Chief Executive Officer and Group Coordinator of the Rosy Blue Group.
