Inhorgenta Munich – the biggest German trade show for jewelry and watches – has recorded strong demand among exhibitors for its jubilee year in 2013. Around seven months before it begins, this the 40th industry gathering reports an excellent increase in advance applications to a total of 873 exhibitors. The exhibition area booked in advance has gone up by over 17 per cent compared with the same application period in 2012 and has already reached a total of 30,847 m² – 210 days before the show.
With this growth in both exhibitor numbers and area, the exhibition management can look optimistically towards the next preparation phase. In particular, the increase in exhibition area is a clear sign that the new exhibition concept of INHORGENTA MUNICH is working out and that the trade show in its jubilee year of 2013 will be a successful gathering for the industry.
“We are very satisfied with the initial response and the numbers”, emphasises Renate Wittgenstein, Product Manager of Inhorgenta Munich. “The application figures for 2013 show us that we are on the right track with the new concept.” Based on the initial application figures, Inhorgenta Munich can expect an increased number of exhibitors, especially in the lifestyle area. Famous partners of many years’ standing as well as numerous new exhibitors from different market segments will present their collections to the international audience from the trade. In addition, a rise in applications from abroad is becoming apparent. An increase can already be discerned, especially among exhibitors from Italy.
Aside from a fresh, high-quality interior for the halls, there will be a restructuring of the trade show segments. “Hall B1 – Premium Jewelry – is getting a new concept, just like the Designers’ Hall C2,” explains Renate Wittgenstein. “The increasing importance of the Lifestyle area has also inspired us to dedicate a visionary hall concept to this industry trend. It’s conceivable that trend-setters and established lifestyle brands will have their very own platform. So all in all, Inhorgenta Munich is positioning itself as a gage of the future. I am confident that with this conceptual reorientation, we are offering our exhibitors the perfect setting for good business.”
