Inhorgenta Munich has been the international platform for jewelry, watches and lifestyle brands for more than 40 years, presenting not only awide and multifaceted product range but also showing current developments and trends. In 2015, the new Trend Forum will deal with the future of the industry and provide a glimpse into the upcoming jewelry collections. This time, “Made in Germany” has been adopted as the motto of the Inspiration Lab. The Seminar Program will cast a critical eye on smartwatches as a “Danger or chance?”. Finally, in the Jewelry Store 2050, the future will become the present, and it will be shown how jewelerscan position themselves as a brand.
Innovations – hall consolidation
As at previous editions, Hall A1 will be synonymous with the world of watches and lifestyle in all its diversity in 2015. In order to offer an even more clearly arranged presentation space, the exhibitors of Hall B3 “Lifestyle – Trends & Vision” will be integrated into the Halls A1 and B2. In the course of this realignment, the designations for the halls will be slightly adapted: Hall A1 “Timepieces & Lifestyle” will be extended to include the lifestyle jewelry segment. “Technology & Bijoux” and the informative Watchmaker’s Forum will be showcased in Hall A2. The restructured Hall B1 “Selection” will accommodate exclusive premium exhibitors, as usual. The former lifestyle Hall B2 “Jewelry” will present classic jewelry and numerous national pavilions. Exhibitors of loose gemstones and diamondscan be found in Hall C1 “Carat”. Hall C2 “Contemporary Design & Vision” will be synonymous with contemporary jewelry creations and offer theframework for the “Inspiration Lab” under the motto “Made in Germany”.
Innovations – Trend Forum
In 2015, the Trend Forum will be set up in Hall C2 “Contemporary Design & Vision”. Here, a platform will be established where visitors can gather information on forward-looking trends of the industry. Inspired by fashion, the arts and architecture, the Trend Forum will accommodate discussions about current trends which could also have effects on the collections of 2016. Trend collages with the latest jewelry collections will serve as a source of inspiration. In addition, light will be shed on the central question of the future of the jewelry market and its development.
Innovations – exhibitions and special shows
As this year, the “Inspiration Lab” will represent a highlight also in 2015. Hall C2 will feature a specially arranged seminar space on which all events such as symposia, lectures, workshops, exhibitions and presentations will be held. It is planned to provide a comprehensive overview of the topic of “Made in Germany”, among other things. With an emphasis on its own home country, Inhorgenta Munich 2015 will introduce well-known German designers, manufactures, producers and refining companies here. Thus, the focus is on the German makers in the jewelry and watches industry and on appreciating Germany as a leading design country. As in the previous year, well-known international experts and renowned speakers will be guest participants at symposia, forums and talks.
Innovations – Inhorgenta Munich Seminar Program
The Events Program takes up issues like “Trends 2016”, “Smartwatches” and “The Jewelry Store 2050“. New possibilities of customer presentation are shown on a virtual tour and by means of state-of-the-art presentation techniques. Introduced in 2014, the International Pearl Symposium will be held during the morning of Saturday 21 February 2015, followed by the lectures on the topics of “Made in Germany” within the framework of the “Inspiration Lab” in Hall C2. Experts will provide an overview of the developments of the watchmaking industry at the Future Marketing Summit “The watch of the future”. In this context, reporting will also cover the growing market for smartwatches which may become an important trendsetter for the industry.
Innovations – visitor specials and services
Inhorgenta Munich offers a comprehensive program for visitors, including special offers by the German Railways (Deutsche Bahn) for travelling to the trade show, besides room allotments in partner hotels. The Inhorgenta Munich Card offers many specials: entry on all days of the trade show, including use of the Munich public transportation system (MVV), the lounge or the cloakroom, the airport shuttle and many benefits granted by partners on site or in the city. In addition, there is a possibility of getting a 20% discount on all culinary delights offered on the exhibition grounds.
Voices on Inhorgenta Munich
The Swiss consultant and goldsmith Marika Müller von Juwelier Lohri says: “We are very keen on visiting Inhorgenta Munich because it provides a good overview of the latest products on the market. In addition, you can often find products with a special flair there. Particularly smaller exhibitors with their innovative ideas and trends are very interesting and inspiring. And, what is more, we love Munich with its charm”.
Also Till Schoeffel, Managing Director of Schoeffel GmbH, attaches great importance to Inhorgenta Munich as a platform: “Measured in terms of the very complex economic situation for luxury brands we are altogether satisfied with the visitor frequency at our booth and the quality of the contacts for the year 2014. Inhorgenta Munich has a long tradition for us and enables us to maintain an intensive dialogue with our customers. Here, we cultivate personal contacts in a focused but very relaxed atmosphere”. Benno Heinzer, owner of the Goldschmiede Benno Heinzer goldsmiths from Switzerland is looking forward to the next Inhorgenta Munich: “It is with pleasure that we travel to Munich to attend Inhorgenta Munich. We appreciate the trade show’s clear structure, the diversity of the exhibitors and the special ambience that emanates from the beautiful decoration of the exhibition halls. The different specialist lectures offered at Inhorgenta Munich are also very interesting for us. We look forward to February 2015”.
Rainer Hering, Managing Director Juwelier Vogl Company in Würzburg: “We take advantage of our annual visit to Inhorgenta Munich to gather information on trends and everything that is of topical interest with respect to the developments in the jewelry and watchmaking sector.”
Jürgen Lupfer, Managing Director of the Juwelier Müller Company in the Allgäu region: “I appreciate Inhorgenta Munich as a reasonably sized trade show in a pleasant atmosphere. Within short distances, the trade show enables me to gain an overview of the trends and innovations of industry within a very short time. In particular, I would not like to do without the personal contacts with the suppliers”.
