HRD Antwerp, together with Verichannel, LLC, announced today the creation of a direct feed of diamond grading data from the HRD lab’s computers to Verichannel’s online trading platform.

Based on pre-authorization as set by the Lab’s clients, diamond grading data is available on Verichannel.com within minutes of when the stones have been graded and results made available.

Verichannel’s patent-pending technology provides a unique means for the owners of the stones to control precisely and automatically which diamonds appear on the Verichannel platform, so that for example stones which are pre-committed to other buyers, or fall inside or outside certain grading parameters, or for other reasons, are kept private. These parameters and flags are essentially ’pre-set.’ Based on the results of the grading, and the pre-set instructions, the stones automatically appear in Verichannel, or are kept private, with no need for manual intervention by the stones’ owners on a diamond-by-diamond basis.

“HRD Antwerp grades according to the IDC rules, a guarantee for transparency,” said Georges Brys, General Manager of HRD Antwerp. “Verichannel’s Lab-Direct™ technology makes it possible for owners of HRD-graded stones to reach the largest possible market, in the quickest amount of time, and with the maximum of convenience and control.”

“Verichannel is open-access,” explained CEO Jacques Voorhees, “meaning everyone in the jewelry industry world-wide can access thedata at any time at no cost. Anyone in the trade looking for a source of fresh diamonds, or difficult-to-find stones now has an additional resource to help in the process.” Verichannel’s daily e-newsletter, Daily Diamond Report, provides a list of the participating diamonds coming out of the lab every day, and can be subscribed to at www.dailydiamondreport.com.

HRD Antwerp

HRD Antwerp is dedicated to serving diamond professionals by offering products and services that benefit the diamond industry and trade. Through innovation, consistency and open communication we strive to generate the highest added value for our customers and to safeguard trust in the diamond world. We are committed to performing our duties with the utmost integrity towards our customers, employees and other stakeholders around the globe. It expresses our confidence in the prosperity of the diamond industry. Founded in 1976, HRD Antwerp has grown into one of the largest and most respected diamond grading labs worldwide. It is the first diamond grading lab in the world to be officially accredited, with the International Standard NBN EN ISO/IEC 17025. The ISO label guarantees that the grading methods have been externally audited and subject to an independent, third partyquality check, a guarantee for complete objectivity. The HRD Antwerp Certificate is the blueprint for quality. For more information visit www.hrdantwerp.be.

Verichannel, LLC

Verichannel.com is the online product and information search platform for the jewelry industry. Verichannel’s resources are restricted to the trade, but open at no cost to all trade members globally.In January 2011, Verichannel revolutionized the diamond industry by bringing direct feeds of diamonds directly from the primary grading laboratories, directly to the market, within minutes of being graded and with full searching and sorting capabilities for buyers. The patent-pending Verichannel “Search Bar”-powered by Google™ allows for Google-searches confined exclusively to jewelry industry websites worldwide, and with industry-specific filtering capabilities to make the search process efficient and accurate.Expanded product search capabilities are being launched by Verichannel every few months.Company founders are online pioneer Jacques Voorhees (formerly of Polygon) and Bill Boyajian (formerly president of GIA). For more information regarding Verichannel, please visit www.Verichannel.com.