The management of the Baselworld Watch and Jewellery Show - to be held March 18-25, 2010 - announced it will increase its promotional efforts on behalf of the diamond companies that will be exhibiting at the fair.

The statement came following a letter written by Avi Paz, president of the World Federation of Diamond Bourses, in which he asked to improve the show’s communication efforts to diamond buyers.

Among the services Baselworld pledged to develop are press releases to all the show’s database of journalists and media worldwide about the importance of the diamond sector at the show; a daily full page special report on diamond exhibitors and the diamond sector in the Baselworld Daily News magazine; mailings of the Baselworld Visitor Brochure to diamond buyers in Europe; the inclusion of positive diamond buyer feedback about the show in Baselworld’s Corporate Video 2010; as well as the inclusion and mentioning of the importance of the diamond sector at Baselworld in interviews, speeches and articles that are advanced by the show management.

WFDB president Paz said he expected that these measures offered by Baselworld would increase the visibility of the diamond exhibitors at the fair and increase the awareness of visitors to the important role diamonds play in this most prestigious trade show.

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