The Antwerp World Diamond Centre Diamond (AWDC), the coordinating body and official representative of the Antwerp diamond sector, has announced that it has taken on the role of main sponsor and patron of the Antwerp Diamond Trade Fair, the second edition of which will open on January 30, 2011.

Ari Epstein, Deputy CEO of AWDC, said that while his organization had also had supported and sponsored the fair’s premier edition earlier this year, AWDC had resolved to increase its support of and presence at the second, expanded edition of this exclusively Antwerp-based exhibition.

“By initiating this unique fair, the Antwerp Diamond Bourse and the Diamond Club of Antwerp have offered solid proof that an exclusive international diamond trade show in our own city can be not just successful, but also present a great marketing opportunity for Antwerp’s diamond sector at large. Therefore, by becoming more closely involved in this event, we will lend all our help to make this fair yet another highlight of Antwerp’s marketing strategies and efforts,” Epstein stated.

The Antwerp Diamond Trade Fair — a by-invitation-only event – is expecting an impressive turnout of visitors as the majority of invited European jewelers, designers, manufacturers of jewels have already confirmed their arrival to Antwerp on January 30th. For the second edition of the fair, the exhibitors will make use of the diamond trading halls of both the Bourse and the Club, increasing the number of companies exhibiting to 60, compared to 40 for the first edition..

This year, the fair organizers will also welcome retailers from outside Europe. Requests for invitations can be submitted at www.antwerpdiamondfair.com