Yoko London unveiled new pearl wonders at Haute Jewels Geneva

April 2022


Yoko London unveiled new pearl wonders at Haute Jewels Geneva

The brand’s latest collection, Eclipse, features delicate hoop earrings and stackable rings, that encapsulate the magical sensation of a total eclipse, designed as an interpretation of this most awe-inspiring natural event. Yoko London also unveiled new creations in other collections such as Trend and Sleek, Tassel, Starlight, Raindrop, as well as new one-of-a-kind masterpieces.

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oko London’s latest collection, Eclipse, features delicate hoop earrings and stackable rings, that encapsulate the magical sensation of a total eclipse, designed as an interpretation of this most awe-inspiring natural event.

The moon is represented by orb-like, lustrous pink Freshwater and white Akoya pearls, with scintillating diamonds embodying the fierce sunlight that continues to glow behind the moon during an eclipse.

The subtle combinations of pearls and diamonds are designed to complement each other’s beauty, playing off the lustre of the pearls and the sparkle of the diamonds.

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Yoko London’s bestselling Trend and Sleek Collections have been a resounding success globally, with customers worldwide enjoying the glamourous, easy to wear designs at accessible price points. At Haute Jewels Geneva, Yoko London also unveiled new variations of the Trend and Sleek designs, offering select pieces with pink Freshwater pearls and in rose gold for the first time. The broadening of these collections means customers can express their own style in new and exciting ways.

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Yoko London’s opulent Tassel Collection also has some magnificent new additions that were presented at Haute Jewels Geneva. Featuring playful combinations of diamonds and lustrous Australian South Sea pearls, these luxurious treasures offer a new take on an iconic motif.

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Moreover, Yoko London continues to develop its Starlight collection, launching a multitude of new designs, which expand on the collection’s best-selling motifs. Each piece continues to convey the unique characteristics of the Starlight collection, featuring diamond mosaics, paired with luminous pearls, in designs that are reminiscent of the stars that light up the night sky.

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Yoko London is also expanding its Raindrop collection, maintaining the core creative concept of utilising small, fine quality Akoya pearls alongside diamonds in designs that replicate the delicacy of resting raindrops. The collection expands to include many of the best-selling styles in yellow gold – a direct response to increased customer demand, as well as smaller, more easy-to-wear designs.

Additionally the brand can now state that over 50% of the gold used in its jewellery production is recycled and 100% of its unused gold is recycled. “We source our precious metals from responsible suppliers who have been audited by organisations such as the Responsible Mining Initiative and London Bullion Market Association. This commitment will not only minimise waste but will also reduce our CO2 emissions. We are working hard to increase this percentage in the near future. Items that have been made using recycled gold will be highlighted on our website allowing our customers to shop more consciously, state,” underscored the brand.