nternational positioning, business, training and networking. These are the four cornerstones of Vicenzaoro September on which the global success of Italian Exhibition Group’s (IEG) B2B event is based. The international gold, jewellery and watchmaking exhibition closed today with a 3% increase in buyers compared to the September 2024 edition and, as with the January edition, attracted the entire jewellery supply chain to Vicenza.
Vicenzaoro consolidates its international positioning, above all in key export markets: the United States (+2%) and the United Arab Emirates (+21%). Visitors arrived from a total of 130 countries with Spain, France and Germany representing the largest foreign attendances, while those from Australia doubled and those from China, Hong Kong, Japan and Brazil increased. New arrivals came from 15 countries including Bolivia, Madagascar, Macao, Mozambique, Nicaragua and the Dominican Republic.
With over 1,200 exhibitors (60% of whom were Italian) from 30 countries, Vicenzaoro September was once again all sold out due to its comprehensive supply chain offer, which proved attractive despite geopolitical uncertainty. In addition to spontaneous visits to the show, and thanks to the Italian Trade Agency’s incoming program, the encounter between supply and demand was structured around 605 buyers hosted from 63 countries led by the United States, the United Arab Emirates and France. Close collaboration with the management of IEG’s Vicenza venue ensured smooth internal navigation to the benefit of business, even while construction work on the district’s expansion, which is proceeding fully to schedule, continued.
Vicenzaoro September asserted its role as an all-round training platform for the gold, jewellery and watchmaking sector. Endless distances would need to be travelled to interpret the changing context in which the jewellery industry now finds itself competing. However, at Vicenzaoro, just a few meters from its own stand, the world described this change, the trends and prospects in a varied and authoritative programme of events, preceded by the success of the Vicenza Symposium, the 3-day event held in the Basilica Palladiana in the city centre, attended by the international scientific community of precious metal processing technologies from 15 countries.
After business at the show, Vicenzaoro also offered the chance for people to consolidate the value of the contacts and network of relationships created surrounded by architectural treasures and beauty. The ViOff programme of events, organized in collaboration with the municipal administration, made the experience of staying in the city even more enjoyable and memorable for all the international guests attending the IEG trade show.
With the debut of the September edition, VO Vintage doubled and amplified its success. Four fully-immersive days amid the beauty of vintage jewellery and watches that won over an audience of enthusiasts and collectors. Events and talks completed the appeal. A success that confirmed the soundness of IEG’s strategy for this event.
