he maison has already established a strong presence in Europe, with flagship boutiques in prestigious fashion capitals such as Milan, Paris, and London, as well as its participation in the important international event Haute Jewels Geneva for the past two years. Subsequently, it began its expansion into the United States in early 2023, kicking off a series of appearances at major events in the world of design and high jewellery.
With this boutique, opened in collaboration with Carlson, a historic retailer of high jewellery and watches, Sicis Jewels now makes its physical entry into the Far East.
Strategically located inside the China Building on Queen’s Road Central, the new Sicis Jewels boutique is a testament to the brand’s commitment to spreading the excellence and timeless beauty of its creations. Its prime location, right across from Carlson’s flagship boutique, makes this destination a must-visit for luxury jewellery enthusiasts.
With a size of approximately 60 square meters, the boutique is designed to offer an exclusive shopping experience. The interiors, entirely crafted by Sicis, leveraging the expertise and beauty of their own interior design products, draw inspiration from oriental decorative elements, gold, and glass panels that evoke the preciousness of onyx. It will house all the latest collections of the maison, along with special pieces created specifically for the Chinese market, providing customers with a unique and refined selection of jewellery.
Sicis Jewels has recently strengthened its presence in the Asian market with jewelry presentation events held in Hong Kong and Ho Chi Minh City, which have garnered great success among elite jewelry enthusiasts. Furthermore, the brand has planned to open a dedicated channel on Little Red Book in the coming months, allowing Chinese customers to explore and learn about Sicis Jewels’ creations in a more accessible way.
The opening of the boutique in Hong Kong represents an exciting chapter in Sicis Jewels’ global expansion, bringing the magic of its exclusive jewellery to a new generation of Italian design admirers in the Far East.
