mbedded within a lineage spanning three generations deeply ingrained in the exquisite artistry of jewellery, the Sartoro Maison stands as a testament to legacy and craftsmanship. Inheriting a heritage of distinction from their father, Souren, and their Uncle Yervant Artinian, esteemed Armenian jewellers who laid the groundwork for the original Artinian jewellery legacy in the early 1950s in the Middle East, founders Arto & Saro Artinian carry forward this cherished ethos with reverence and pride.
From their earliest days, Arto & Saro were enveloped in the world of diamonds, their innate flair for design blossoming under the tutelage of their family. Holidays were not just breaks from school but opportunities to immerse themselves further in the jeweller’s bench, where they could indulge their passion for creativity amidst the sparkling gems. Countless hours were devoted to the meticulous sorting of diamonds by hand, instilling within them not only a deep-seated understanding of their craft but also a profound love for the artistry it entailed.
Their upbringing was not merely a blend of tradition and innovation, but a symphony where passion harmonised with every stroke of the artisan’s hand, every flicker of inspiration, fuelling an unyielding pursuit of perfection. The Artinian brothers embarked on a global odyssey in search of the most exquisite materials and stones. Harnessing their unparalleled artistic talents, they forged connections between two pivotal hubs of diamond and coloured gemstone acquisition: Antwerp and Bangkok. This passion for excellence became the cornerstone of Sartoro’s identity, shaping its ethos and guiding its path.
Today, Sartoro stands as a beacon of modernity, with a team of 350 skilled artisans, conceptual artists, and designers at its helm. Pushing the boundaries of innovation, the Maison pioneers’ cutting-edge technologies and explores avant-garde design patterns. Operating workshop facilities in Le Locle, Switzerland, and Bangkok, Thailand, Sartoro not only cultivates its in-house designs but also collaborates with a diverse array of designers from across the globe. Together, they work hand in hand with Maison artisans, forging a symbiotic relationship that brings visionary creations to life.
Guided by the teachings of their father and uncle, Arto & Saro ensure that this deep connection serves as the bedrock of the Maison’s values – trust, tradition, and a steadfast commitment to ethical craftsmanship. Today, as founders, they remain intricately involved in every aspect of the business, from overseeing meticulous design processes to nurturing staff expertise and fostering meaningful client relationships.
Embodying Sartoro’s unwavering dedication, Arto and Saro are driven by a radiant passion that propels their journey. This fervour fuels ceaseless innovation, pushing design boundaries to craft captivating pieces. Their pursuit of the rarest gemstones reflects an enduring love for beauty and brilliance, while their commitment to craftsmanship ensures precision in every creation. This unwavering passion defines their two-decade journey, shaping a legacy destined to endure. In the rich tapestry of the jewellery world, where every stone tells a story, Sartoro’s narrative is woven with an indomitable passion that guides their path and ensures the perpetuity of their legacy. With a legacy rooted in artistic innovation and an unwavering commitment to perfection, Maison Sartoro has curated breathtaking collections of both Fine and High Jewellery that seamlessly harmonise tradition and modernity.
Sartoro’s High Jewellery Collections embody timeless affluence and Savoir-Faire, showcasing radiant creativity and exceptional craftsmanship. Each creation is a testament to the Maison’s dedication to quality, spanning Thematic, Iconic, and Exceptional High Jewellery lines. The Maison’s latest thematic line, the Swiss Collection, draws inspiration from the Maison’s home base, Switzerland. Each creation within this collection reflects the diverse facets, scenes, landscapes, and elements of the country, capturing the essence of its rich and varied tapestry. These creations come to life through six different sets: Crystalline, Reflexion, Eclat, Gala, Mystere, and Voyage.
While the Maison’s Fine Jewellery collections boast a variety of bracelets, bangles, rings, pendants, chokers, earrings, and necklaces, each piece epitomises the brand’s steadfast dedication to quality. Adorned with an exquisite selection of diamonds, gemstones, and precious metals, these collections, including Happy, Dualité, Ondes, and Alba, showcase the brand’s commitment to impeccable craftsmanship and timeless sophistication.
Happy Collection is a testament to the radiance of life’s most meaningful moments. Each creation within this exquisite collection sparkles with delight, boasting diamonds in a trio of cuts – emerald, pear, and round brilliant, making an expressive, spirited, and irresistible statement.
Dualité is a harmonious fusion of opposing forces that irresistibly draw each other together. In a world where like-mindedness often finds its match, the Dualité collection dares to celebrate the beauty of differences. Just as magnets are drawn to their opposite poles, these exquisite designs symbolise the profound attraction between contradictory elements. The age-old adage that ‘opposites attract’ comes to life in the intricate designs, reflecting the compelling paradoxes that exist in our lives.
Ondes draw inspiration from the vital forces that drive our existence, seamlessly infusing supple curves with vibrant energy. In a sinuous repetition, lines of precious stones ripple with brilliance, capturing the essence of perpetual movement and fluidity. Each creation within this collection is meticulously crafted, featuring natural diamonds or coloured gems, resulting in a contemporary, eye-catching appeal that resonates with modern sensibilities.
Like the first rays of the rising sun, The Alba Collection is a testament to the beauty found in fresh starts. Charged with optimism, each creation within the collection exudes a tender halo of natural diamonds that radiate outwards, capturing the essence of hope and renewal. Intricately set and exquisitely crafted, the collection combines marquise-cut, oval-cut, and round brilliant diamonds in organic variations designed to dazzle the eye and evoke the spirit of a new day.
Sartoro, a visionary Fine and High Jewellery Maison based in Geneva, stands as a pillar of trust in the heart of the city, where three generations converge. Its commitment to excellence is showcased through innovative creations and unrivalled quality, designed to set apart, telling the unique story of the wearer’s essence.
