Sartoro illuminates the dawn: introducing Alba - a symphony of light and femininity

July 2025


Sartoro illuminates the dawn: introducing Alba - a symphony of light and femininity

In the heart of Geneva, where precision meets poetry, Sartoro unveils Alba - a dazzling new high jewellery collection that captures the soul-stirring serenity of morning light. Inspired by the first rays that kiss the Alpine peaks, Alba is a radiant tribute to rebirth, sensuality, and the quiet power of femininity. With flowing, light-infused architecture and diamonds that dance across the skin, each creation reveals not just exceptional craftsmanship, but the inner brilliance of the woman who wears it. From sculptural earrings to ethereal Pixie rings, Alba is more than jewellery - it’s a luminous awakening.

S

artoro, the Geneva-based High Jewellery Maison, unveils Alba, a luminous collection inspired by the tranquil clarity of early morning light. Each creation, like a breath of radiance, captures the serene strength of renewal.

Just as the first rays touch the Alpine peaks, Alba mirrors the quiet beauty of dawn. With flowing forms and openwork architecture, the designs invite light to pass freely, casting shifting reflections across the skin. Imbued with sensual lightness, each jewel moves with grace, enhancing natural elegance without constraint — a whisper of brilliance that reveals the inner aura of the woman who wears it.

Entirely designed, set and assembled in-house — where every stage of creation is carefully mastered — the Alba collection reflects Sartoro’s unwavering commitment to excellence in high jewellery. Combining marquise, oval and brilliant round diamonds, each composition plays with light to achieve a natural, fluid brilliance. The Maison’s signature craftsmanship is deeply rooted in its exclusive, couture-like approach, where elegance and complexity are cultivated with precision and style.

Centred around a remarkable diamond, each piece feels intimate, powerful, and refined. Alba resonates with women who seek rare creations that complement everyday sophistication and elevate life’s most memorable moments.

“Alba captures the essence of that fleeting instant — when softness meets shimmer, and emotion finds its expression in form. This collection is a tribute to a woman’s inner brilliance, interpreted through vibrant and refined design,” shares Saro Artinian, Co-Founder and Artistic Director.

Available in rings, earrings, pendants, and bangles — crafted in 18K white, rose or yellow gold — the collection ranges from delicate fine jewellery to high jewellery centrepieces. Envisioned as beams of grace, these creations awaken the senses and celebrate every nuance of emotion with delicacy and distinction.

Every jewel is the result of a harmonious interplay between structure, sparkle, and savoir-faire — where diverse diamond cuts meet fluid silhouettes.

Pendants From understated charms to luminous centrepieces, pendants unfold like contemporary talismans. Their radiant geometry and refined detailing make them elegant companions for every moment.

Bracelets Airy yet refined, these bracelets are designed to move effortlessly with the body. Their light construction and gentle curvature offer both comfort and quiet sophistication, from morning to evening.

Earrings Confident and graceful, Alba earrings explore the language of light through fluid curves and sculpted brilliance. They frame the face with a glowing presence, ideal for enhancing special occasions.

Rings Balancing timeless elegance with modern design, with these rings, Sartoro reimagines classic beauty with a fresh perspective. Light-catching settings allow each diamond to reveal its full natural intensity.

Pixie Rings Petite and poetic, Pixie rings are crafted for subtle impact. Their delicate form offers a discreet glow, perfect as a signature jewel or a gift marking an intimate milestone.

You can discover the Alba collection exclusively at the Sartoro flagship boutique, Rue du Rhône 5/9, Geneva.