arli New York announces the launch of its latest campaign, “Find your Cleo,” a powerful storytelling platform built around the house’s signature collection.

Bold, architectural, and instantly recognizable for its pyramid-shaped motifs, the Cleo Collection has become a global emblem of Marli’s vision: where sculptural design meets modern presence.

With this campaign, Marli invites its community to enter the Cleo Universe and discover the styling expression that reflects their individuality—from stacking and layering to bold statements worn alone.

More than a design, Cleo is a Feat of Engineering and Artistry. Each bracelet is composed of more than 100 individual components, assembled like a puzzle to create seamless flexibility and effortless wear.

At its heart lies the Signature Pyramid Tip: a Marli innovation where colored gemstones are cut with absolute precision into a cushion-shaped pyramid. This exacting process transforms each piece into wearable architecture—iconic, architectural and timeless.

Shot in a studio in New York, the “Find your Cleo” campaign celebrates Styling Freedom as its core narrative. Starring Brazilian model Alana Felisberto, who now calls New York home, the campaign embodies the spirit of the Marli woman: strong, confident, and expressive.

Through her presence and personality, the visuals capture the many ways Cleo can be worn—minimalist, stacked, or statement—inviting each person to discover the version of Cleo that reflects their own style.

“Cleo isn’t just jewelry— it’s boldness, balance, and beauty,” says Maral Artinian, Founder and Creative Director of Marli New York. “This campaign is about inviting our global community to find their own expression within Cleo—to wear it boldly, effortlessly, and unmistakably as their own.”