arli New York has inaugurated its first boutique in Switzerland, situated along 5-9 Rue de Rhône in Geneva, the epicentre of Swiss fashion and luxury. The opening represents the evolution of Marli New York, enhancing the brand’s legacy while uniquely adapting into its distinctive Swiss location.
The Geneva boutique covers 100 square meters, and houses new and iconic Marli fine jewellery collections alike, set in18k gold with brilliant-cut diamonds and an array of coloured stones. Visitors will discover the brand’s core collection, Tip-Top, Avenues, Empire, Unii and Life, along with its signature and globally recognised Cleo by Marli collection.
“At Marli New York, we believe in the power of connection,” Maral Artinian, Founder & Creative Director of Marli. “The new Rue de Rhon̂e boutique not only marks a new chapter in the brand’s expansion, but also in our ability to build enriching relationships with all those who wear Marli.”
The boutique, which links to the street and riverfront through a long barrel vault, echoes the familiar design of Marli New York flagship boutique wordwide. Vertical corrugated panels in stone, wood, and glass come together in varying scales. Building on the theme, blue metal screens with brass edges create a captivating interplay of light and shadow.
The lounge area features Rocklight, a light installation signed by the Geneva based artist Pierre Koukjian, crafted from mineral crystals, brass, and LED lights. The luminous sculpture reflects a thoughtful exploration of aesthetics, with the mineral crystals creating a distinctive visual effect. The brass structure offers a modern, industrial touch, while the LED lights highlight the crystals, producing a unique interplay of light.
The ultra-contemporary interiors developed by architectural studio Aranda\Lasch are an invitation to explore without distraction. Smooth brass arches and corrugated marble wainscotting establish a spacial rhythm, while parquet flooring in a custom pattern derived from the monogram imbue the store with added depth.
Encasing the jewellery, glass display cases supported by textured marble bases reflect the ceiling’s curvature. Within the lounge area, custom seating in turquoise and red agate upholstery frames the encounter between visitor and the jewellery.
“Our vision for the Marli Geneva flagship store is one of unity, light, verticality, and perspective,” added Artinian. The end result of the boutique’s design allows “visitors to fully immerse themselves in the Marli world, and to experience our minimal aesthetic and flawless jewels firsthand.”
The Geneva flagship store is an exceptional addition to Marli New York’s portfolio of 14 boutiques across seven countries.
