he charming character known as Vivienne made her debut at Louis Vuitton in 2017. Her name is an interpretation of the term “VVN” that identifies the House’s beige natural cowhide leather, a signature on leather goods, luggage, accessories, and trunks. Though initially designed as a decorative object, Vivienne now lives in and enlivens every one of the Louis Vuitton métiers, evolving to embody every universe, fit every occasion, and adapt to every way of being worn, carried, and adored.
Whether surfing a wave, playing tennis, or floating in a hot-air balloon across the iconic Monogram canvas, she is a unique, modern-day talisman exuding whimsy, joie de vivre, and a love of offbeat elegance.
In 2020, she found her way into the jewellery lines, all dressed up in imaginative combinations of precious materials and gems, becoming an icon of the House’s jewelry savoir-faire. Having bloomed from the Monogram Flower, Vivienne opened her diamond eyes, stood on her legs, and waved her Louis Vuitton-engraved articulated arms.
The collection has now grown to include three newborn creations. In a nod to the tradition of convertible jewellery, the modular pendants can also be worn as brooches. Crafting these precious, collectible objets d’art involves many different forms of jewelry savoir-faire.
The Vivienne Heart is romantic and passionate, sporting her gold trousers delicately engraved with roses. She holds in her gleaming hand an envelope sealed with a lacquer heart of the same deep red as the heart-shaped petals framing her face.
The rich colour has matchless intensity and luminosity by virtue of the successive layering and firing of the enamel. This four-petaled fine-jewelry feature is echoed by Vivienne’s eye shaped like a Monogram Flower and her silhouette sparkling with diamonds, yellow gold, and white gold.
The fortunate Vivienne Four-Leaf in yellow gold, diamonds, malachite, wood, and lacquer personifies prosperity and protection.
Her diamond-set face is surrounded by four malachite petals, their contours and deep-green tint evoking a clover leaf — the universal good-luck symbol.
The cutting and hand-polishing of this stone requires the lapidary’s complex skills to ensure uniform color, perfectly symmetrical natural striations, and incomparable shine.
As if by enchantment, a tiny ladybug has alighted on one of the leaflets, a wondrous little creature – and perhaps divine messenger – precisely executed in red lacquer and gold. Playful, she hides two details: a playing card in her trousers’ back pocket and a horseshoe engraved under her feet.
With its entrancing, colourful gemstones, the sparkling Vivienne Stars inspires feelings of excitement, and hope, like a star-spangled sky: the scintillating pavé setting includes round diamonds, moonstone, and one hundred and six captivating blue, violet and pink sapphires and rose-hued spinels.
Grasping a shooting star in her hand, she has the power to grant the wearer’s innermost wishes. The signature character’s face of creamy, shimmering moonstone is graced with bezel-set diamonds. For the first time in the Vivienne jewellery collection, the little figure is wearing an LV Monogram Star cut diamond, the most precious version of the flower from the House’s emblematic motif.
These enticing collectible objects are a dazzling chapter in Louis Vuitton’s jewellery history, each a mischievous wink to unconventional sophistication.


