n celebration of the Year of the Tiger, beginning on February 1, 2022, the House presents Gucci Tiger: a wide-ranging selection of ready-to-wear and accessories, for both men and women, featuring various renditions of the animal – a mainstay of Creative Director Alessandro Michele’s collections and a reflection of his fascination with nature.
A new print, a reinterpretation of a late 1960s archival design by Vittorio Accornero the artist and illustrator who created the House’s signature Flora design—depicts the tiger against a colorful backdrop of greenery and flowers in a pastel palette. Thanks to this playful, simultaneous connection to the past and future, through the celebration of a new year, the brand continues to engage in contemporary dialogues within the creative process, using time in all its iterations as never-ending wellspring of inspiration.
The print is presented in an all-over variation across the ready-to-wear assortment from outerwear and denim to shirts and dresses among other items. In a more subtle inclusion, it appears in the lining of a trench coat. A tiger and ‘Gucci Tiger’ wording are seen in patch form on jackets, jeans and knitwear, accompanied by a maxi multicolor monogram, Interlocking G or the equestrian-inspired Web stripe. An ample range of sweatshirts and T-shirts feature the tiger and logo elements in diverse iterations. On some pieces, the tiger is painted by hand or applied as a patch crafted with artisanal crochet and embroidery techniques, rendering these styles one-of-a-kind.
Prints, patches and embroideries can also be seen on signature shoe and bag silhouettes, often combined with the GG monogram. Eyewear, silk accessories and hats round out the Gucci Tiger selection. Watches deserve a special mention as for the first time, the design is eco-friendly in every way starting from the recycled steel case to the dial and strap crafted from the brand’s animal-free Demetra material made primarily from sustainable, renewable and bio-based raw materials.
The Gucci Tiger collection comes to life in a campaign conceived by Creative Director Alessandro Michele and shot by photographer and director Angelo Pennetta. In a literal reference to the collection’s main motif, actual tigers roam the scenes of the campaign, having joined a group of friends for high tea in various spaces of a luxurious, retro-style hotel. A second part of the campaign starring four special guests will be unveiled later this month.
The special product selection comes with exclusive, themed packaging including a set of coordinated boxes, shoppers, envelopes, and pouches of different shapes and sizes as well as dedicated label adorned with the all-over Gucci Tiger print. In keeping with Gucci’s ongoing commitment to sustainability, shoppers are made from paper sourced from responsibly managed forests, handles contain 100% recycled polyester and are knotted so to avoid the use of glues. Lastly, all ribbons are crafted from 100% organic cotton.
The collection, launched on January 4th, will be showcased in Gucci stores worldwide through dedicated window displays and Pop-Ups. The creativity of these ephemeral stores is inspired by a print from the collection. A portal with an illuminated “Gucci Tiger” sign marks the entrance to the forest-like space. Giant leaves outlined by LED lights form a canopy as the greenery elegantly contrasts with the checkered black and white flooring that distinguishes the space.
