Gübelin: a collection of rings with rubies from Greenland

February 2023

Gübelin: a collection of rings with rubies from Greenland

Gübelin Jewellery presents a new ring collection featuring rubies from Greenland. 10% of sales proceeds will be donated to the PinkPolarBear Foundation.


he Gübelin Jewellery atelier in Lucerne has created a collection of five purist ruby rings. The focal point of each piece of jewellery is a glistening ruby from Greenland. All the selected gemstones and the gold used are from sustainable and RJC-certified sources. For precious metals, Gübelin Jewellery chose ethically sourced red and white gold with an ecological seal, indicating that it was already mined and reworked to conserve resources, providing a valuable contribution to sustainability.

Raphael Gübelin, President of the House of Gübelin, explains: “The collection is a shining example of increased sustainability and responsibility. We are dedicated to these key values and want to actively contribute.”

The collection consists of five rings in a variety of designs. Using the rings’ modern, purist language of forms, Gübelin Jewellery has placed the emphasis on the Greenland rubies. The jewellery addresses those who are interested in where the gems come from, as well as which materials were the rings were crafted from. The designs contain a range of cuts, shapes, settings and shades of gold, all highlighting the unique character of each individual gem.

The solitaire rings can be worn perfectly on their own while also combining harmoniously with other jewellery pieces. The straightforward yet elegant creations never go out of fashion, radiating joy day after day while reflecting core values. The contemporary and yet timeless design itself contributes to sustainability.

Each Gübelin Jewellery creation is set with the iconic ruby. The ruby stands for love and passion and symbolises expertise, experience and joy in working with coloured gemstones. In this collection, the characteristic ruby graces the setting and lends it a glittering highlight. The designers chose rubies from Greenland for the centre stone.

Gübelin will donate 10% of the proceeds from each ring in this collection to the PinkPolarBear Foundation, an initiative founded by the Greenland Ruby mine in order to promote polar research and to protect living space for people, animals and plants.

Gübelin: a collection of rings with rubies from Greenland

To symbolise this commitment, Gübelin Jewellery has engraved a polar bear on the inside of each ring from this collection. The bear serves as the logo for the PinkPolarBear Foundation. At the same time, the engraving indicates the origin of the ruby: Greenland.

Ruby deposits on Greenland, the world’s largest island, have been known for some time, but commercial mining only commenced in recent years, whereby sustainability is a key aspect. Rubies from Greenland are among the world’s most responsibly sourced.

The House of Gübelin’s Deeply Inspired philosophy pervades all aspects of the company’s activities. It is based on a unique combination of beauty, knowledge and expertise, always pursuing a deeper understanding of the profession, in tribute to the family’s pioneering spirit. To symbolise this philosophy, each piece of Gübelin Jewellery contains a ruby. It is considered the king of gemstones and stands for passion and love. The iconic hallmark of Gübelin Jewellery also stands for the Gübelin family’s passion for coloured gemstones.

Raphael Gübelin, President of the House of Gübelin in its sixth generation, explains: “The House of Gübelin is renowned for its expertise in coloured gems, which Gübelin Jewellery presents in its most elegant form. The combination of inspiration, innovation and expertise together with tradition, authenticity and science is unique within the industry.”