his coming May, for the space of a few days, Geneva will become nothing less than the world capital of jewellery. While major jewellery auctions have been a regular feature in Geneva since the late 1960s, GemGenève has really added a fresh dynamic to the market since 2018. The record attendance at the show’s most recent edition (4,970 visitors) illustrates how the event, founded by Ronny Totah and Thomas Faerber, has gradually become a firm fixture in the diaries of professionals and collectors the world over.
Traders in precious stones, contemporary jewellers, craftspeople, emerging designers, experts, researchers, students, collectors and other enthusiasts will all come to GemGenève from May 7-10 in Hall 2 at Palexpo. It will be a major milestone for the event - the tenth edition of the show - that brings together key players from throughout the world of jewellery and gemmology.
GEMGENEVE IN NUMBERS
199 leading merchants from all over the world will celebrate this anniversary edition. Diamond firms, specialists in gemstones or in natural pearls and other jewellery experts will be presenting gems boasting exceptional properties and museum quality pieces. A place to learn, share, discover, buy, and be amazed, that is what the experience of GemGenève promises. The event’s cross-cutting approach makes it a valuable opportunity for both commercial and an educational purpose - while also offering significant cultural benefits.
9,445 metres - more than 67 times the height of Geneva’s Jet d’Eau fountain. That is the total length of all the showcases at every edition of GemGenève combined: 9,445 linear metres of jewels, diamonds, precious stones, parures and signed jewellery!
32,356 coats, hats and tote-bags. The total number of items entrusted to the entrance attendants by more than 32,000 visitors to successive editions of the event.
154 nationalities. Since 2018, GemGenève has welcomed exhibitors and visitors from 154 different countries worldwide.
7 impassioned organisers. The GemGenève core team consists of Nadège Totah, Audrey Fontanille, Alexandra Di Guiseppe, Anouk Lettang, Camille Erath, Mathieu Dekeukelaire and Ronny Totah. They maintain close ties with exhibitors and have been hard at work for several months now preparing the tenth edition of GemGenève with the same passion and energy that has gone into every edition of the event since the very first one.
139 cultural events. To date, there have been a total of 139 events during the show, focused on passing on knowledge in settings large and small, from talks and interviews to panel discussions and book-signings.
87 hours of free-to-view videos. All talks, panel discussions and podcasts recorded from the third GemGenève edition onwards are available free of charge at digital.gemgeneve.com.
29 awards. The Eric Horovitz Foundation Awards, the Gouache Jewellery Contest Award, the Photomicrography Award and the People’s Choice Award are just some of the honours bestowed on several dozen students and apprentices from GemGenève’s partner schools: it’s a tangible and meaningful way of underscoring the event’s commitment to tomorrow’s talents.
25,000 steps per day. That is the average daily distance walked by the members of GemGenève team in the aisles of Palexpo - a total of 18 km in all. Appropriate footwear is highly recommended!
990 requests fulfilled. Pawel Concierge has been looking after visitors and exhibitors since the sixth edition. Pierre-Paul Monnet and his team of ’groomettes’ take on at each trade fair a series of challenges, some of which are quite unusual. Whether it is finding a phone lost in one of Geneva’s 1,100 taxis, organising an improvised excursion to Mont Blanc, or arranging delivery of the finest vegan birthday cake in the world. Apparently, the most frequent request is to secure a table in one of Geneva’s best fondue restaurants.
274 litres of ginger juiced. Prepared with tender loving care by Pierre-Paul Monnet, ginger juice has become the official drink for GemGenève exhibitors, visitors and of course its organisers! Pawel Concierge has handed out a total of almost 6,800 shots to visitors to the event.
NEW VISUAL IDENTITY
To celebrate its tenth edition GemGenève is unveiling a new visual identity that honours the creative process just as much as the finished piece.
Every single item of jewellery starts with an idea, a flash of inspiration, a thought or a conversation. Carefully prepared drawings, gouaches and rough sketches can all form the basis of a piece of jewellery - and reflect customers’ whims just as much as the tastes of the designer and prevailing trends. The initial outline comes to life through craftspeople - and through the materials, techniques and expertise they bring to bear. Featuring two different views of a piece of jewellery, the visual symbolises the meeting of creativity and technical prowess. Gouache artists, designers, jewellers, traders, diamond-cutters, jewel-setters and polishers are just some of the professionals whose knowledge fashions the world of jewellery - and who will be celebrated at the forthcoming edition.
Illustrating the diversity of talents, the visual identity was developed on the basis of sketches drawn in 2025 by Harmonie Takacs, DNMADe student (National Diploma in Arts and Design) at the high school Lycée Edgar Faure in Morteau and refined by artistic director Mathieu Grondin from Black Stain Studio. GemGenève’s 2026 campaign reflects the event’s aim of bringing together all the different worlds making up the jewellery industry in a single dynamic of diversity, excellence and the desire to pass on knowledge.
