rom the return of Pasquale Bruni to the confirmed participation of companies such as Damiani, Roberto Coin, Crivelli, Schreiner Fine Jewellery and FOPE, Vicenzaoro September 2026 – scheduled to take place from 4th to 8th September at the Italian Exhibition Group’s refurbished Expo Centre in Vicenza – will be both a showcase for trends and a strategic platform for the high-end jewellery brands in the ICON community to position themselves in global markets.
The strategic value of the event as the leading platform for long-term international development is shared by the many high-end brands that choose Vicenzaoro as their preferred business hub. Indeed, one of the exhibition’s core objectives is to facilitate targeted matchmaking between brands, qualified buyers, retailers and industry professionals from the world’s key markets, transforming commercial meetings into business opportunities, networking and growth. This ongoing commitment reinforces the platform’s role as an ecosystem for positioning and value creation for companies. For buyers, Vicenzaoro serves as a unique vantage point for identifying and anticipating the evolving language of contemporary luxury, fostering competitiveness, market insight and new business opportunities.
Among the highlights is the return of Pasquale Bruni, joining the showcase of excellence that is the ICON community dedicated to luxury brands. The community already brings together some of the most prestigious Italian and international high jewellery maisons, all distinguished by their strong international outlook. For brands that shape the evolution of contemporary high jewellery such as Damiani, Roberto Coin, Crivelli, Schreiner Fine Jewellery, FOPE, Gorgoglione, Recarlo or Annamaria Cammilli (winner of the Best in Icon – High-End Jewellery category at the VO Awards in January), Vicenza Oro is a consistent development platform. In Hall 7, 7.1 and 6, Vicenzaoro will be showcasing the widest range of Made in Italy high-end jewellery through internationally acclaimed brands that embody tradition and design power: from Busatti Milano to Leo Pizzo, from Nanis to Palmiero, Picchiotti, Roberto De Meglio and Serafino Consoli.
A carefully curated selection of international brands and fresh creative voices will further enhance the event’s global appeal, reinforcing its role as a platform where diverse styles, markets and identities converge. To mention just a few, these will include Carrera y Carrera, Tirisi and Autore, and, among the new entries, Effy Jewelry from the United States and Gellner and Bossert + Kast from Germany.
Among the key highlights of the upcoming edition, Morellato Group - one of Europe’s leading players in contemporary jewellery and watchmaking, with an integrated business model spanning brands, retail and international distribution - further reinforces Vicenzaoro’s position as the event of choice for the companies shaping the evolution of the global market.
Alongside stablished companies, Vicenzaoro will also be promoting design innovation through The Design Room (Hall 7), the curated space dedicated to the most sought-after designers who interpret jewellery as an expression of culture, innovation and creative experimentation. A unique vantage point on the latest aesthetics and emerging languages that are redefining contemporary luxury, featuring Alessio Boschi (winner of the Best in Icon – One of a Kind Jewellery at the VO Awards), Annelie Fröhling, Antonini Milano, Cedille Paris, Karen Suen, Lobortas Classic Jewellery House, Mattia Cielo, Misani, Mousson Atelier, Netali Nissim, New Italian Art, Vicky Shaw and a collective group from the Beijing School of Design.
The upcoming edition also marks an important milestone: with the opening of the new Hall 2, after a construction period that spanned four editions, the aim of showcasing the excellence of the entire jewellery supply chain in a single venue has now been achieved. From high jewellery to manufacturing and white-label products, from components to semi-finished goods, precious stones, technologies, packaging and retail services: every stage of the supply chain will be represented within a single international marketplace, where innovation, expertise and business opportunities come together in unified reinforcement.
The intervention expresses the consolidation of the trade show model built around the distinctive ‘The Jewellery Boutique Show’ format, which, over the years, has turned Vicenzaoro into the jewellery industry’s international reference point. An investment that has accompanied the event’s growth and provided an even more effective platform for the 1,300 exhibiting brands from 38 countries, buyers and industry professionals from over 130 nations, associations, institutions, international organisations, the media and stakeholders who choose Vicenza as a venue for meetings, discussions and business.
The new layout will enhance Vicenzaoro’s distinctive format, built around specialised communities of selected companies representing the jewellery industry’s every aspect. At the Jewellery Boutique Show, exhibitors are selected and organised according to product category and market positioning – a segmentation that facilitates the visitor experience, aiding the supply and demand matching and a more efficient trade show schedule organisation. From September, the experience will be even more effective due to the opening of the refurbished Hall 2, which, linked by covered walkways on all four sides, will provide direct access to every Vicenzaoro community.
Being the trade show and supply chain’s centre, the new two-storey Hall 2 will be the heart of Vicenzaoro’s production and tour route, the interconnection point of every exhibitor community thanks to a layout organised along two main routes. It will house the CREATION community of companies that represent the sector’s manufacturing capabilities, ranging from white-label products to semi-finished goods, components and settings and clasps in CREATION Mountings; the very best of Made in Italy and international production, with companies from the world’s leading manufacturing districts, specialising in the production of gold and silver jewellery grouped in CREATION International.
Its central location and two-storey layout will reflect the role of manufacturing within the event by featuring historic companies that express all the manufacturing excellence of the Made in Italy districts, such as Alessi and Chrysos from Vicenza, Karizia, Unoaerre and Giordini from Arezzo, alongside international companies such as Arpas from Turkey, Richline from the US, Acredo and Schofer The Chain Company from Germany, to name but a few. Silverware manufacturers will also be in attendance, including Silvex, Croma Catene, Better Silver, Superoro and Patros. There will also be a wide range of offerings from Asia, especially from India, Hong Kong and Thailand, with groups such as KGK Jewellery, Renaissance, Ariha Diamonds, Uni Design, Hari Krishna Export, KP Sanghvi, KBS Creation, Fine Euro, Eji, Camex, Advan, SIGI Group, Smart Arts, Continental Jewellery, The Jewellery & Co. and East Arts Jewellery.
EXPRESSION. The upper floor 2.1 will host the Community for packaging, visual merchandising, displays and furnishings for constructing, enhancing and communicating the identity of every brand. A comprehensive range of tools to strengthen a brand’s image from the very first glance, give the jewellery added value and transform a retail outlet into a distinctive, cohesive and memorable shopping experience.
ICON. Halls 6 and 7 will take visitors into the world of high-end jewellery brands through an exhibition layout that is increasingly in line with the event’s premium positioning. Here, the finest examples of Made in Italy excellence will be accompanied by the most prestigious international jewellery companies known for their exclusive designs, aesthetic innovation and combination of gemstones and precious materials. Highly distinctive collections that embody the greatest level of productive savoir-faire and the ultimate expression of contemporary luxury. The area will also include The Design Room, a showcase for the most influential high jewellery designers.
LOOK and TIME. Hall 1 will house the community that groups international easy-to-wear gold and silver jewellery with a strong creative identity. The brands on display will include John Richmond, Pianegonda, Marco Gerbella Orafo, Nomination, Bronzallure, Rosato, Amen, Graziella Braccialini, Rue des Mille, Unoaerre and Coeur de Lion. LOOK will also feature The Glamroom, an area for emerging designers and new brands that are redefining contemporary jewellery through creativity, experimentation and innovation. Hall 1 will also host TIME, the community of independent contemporary watch brands seeking distribution channels, research-oriented companies and firms specialising in accessories and components for the watch industry. Exhibitors will include the Italian group Diffusione Orologi, the Danish Copenhagen Watch Group and Marea from Spain.
ESSENCE GEMS. The three floors of Hall 3 will host the community for natural gemstones, diamonds, corals and pearls (3.0, 3.1), featuring around 150 leading manufacturers and dealers from Germany, Italy, Belgium, Hong Kong, India and Thailand. Due to the presence of the world’s leading sourcing hubs, it will be one of the event’s most international sections. Floor 3.2 will also feature a selection of lab-grown gemstones and diamonds.
T.GOLD. Located to the north in Hall 4, this exhibition will group technologies and machinery for the sector: additive manufacturing, 3D printing, industrial automation, quality control, alloys, plant engineering, high- precision machining, casting, micro-welding and solutions for sustainability and the circular economy, featuring Italian and international innovation.
Delivery at PALAKISS. Hall 11, with its entrance on Via dell’Oreficeria on the opposite side to the other halls, is the go-to venue for cash & carry purchases in gold of various carats, silver and steel, alongside a vast selection of chains, bracelets, necklaces, earrings, watches and fashion accessories, all available for purchase from stock and for immediate collection during the event. Its on-the-spot purchasing format meets Vicenzaoro retailers’ urgent restocking needs.
VO Vintage (4–7 September) will be back in Hall 8.1. Open to the public, this vintage watch and jewellery event specifically targets collectors, specialist dealers and enthusiasts by offering an increasingly high-calibre selection. The only B2C area of the show has now become a permanent fixture for watch lovers thanks to a programme of events featuring experts and key opinion leaders ready to share their experiences and expertise with an ever-wider and younger audience.
Organised along routes that converge in Hall 2, the new layout will make navigating the show more intuitive. The entire Expo Centre has been redesigned to improve wayfinding, accessibility and flows. Hall 7 and Hall 1 will be directly accessible from the West forecourt, while T.Gold will benefit from its own East Entrance.
There will also be more areas for training and in-depth analysis, thus reinforcing Vicenzaoro’s role as a platform for knowledge as well as business. In addition to the Palladio Theatre (700 seats) and the Educational Hub (70 seats), Hall 4 will also include the Smart Hub for technologies. Business services will be further enhanced with a new T.Gold Lounge in Hall 4 to accompany the Buyers Reception (Hall 8.0), the Buyers Lounge (Hall 7.1) and the Gold Lounge (Hall 7) for hospitality and networking. New catering areas in Hall 2 will include three bars and a restaurant, part of an overall gastronomic offer of more than 20 outlets designed to make the visitors’ stay and experience more enjoyable.
