utch jewellery designer Alice Sunderland was the only European finalist to win the annual INSTORE Design Awards in the United States. She received the first prize in the category ‘Personalized Jewelry’. The INSTORE Design awards is one of the largest design contests for jewellery designers within the industry.
Alice Sunderland was nominated with her famed Calendarring. This special ring consists of 365 sparkling diamonds, placed in 12 rows. Each diamond symbolizes a day of the year. This allows for a coloured diamond to be placed on a date that is of special significance to the wearer, so that this memorable date can be immortalized - like the birth of a child, an engagement, or another significant event. Each Calendarring can be personalized by means of the coloured diamond, which makes it a very worthy finalist in this category.
Jewellery designers from all around the world sent in their most innovative, impressive designs. More than 20.000 jewellers, influencers and editors voted for their favorite jewelry design.
“It is truly a great honor to place as a finalist in such a large, international jewellery design contest - and to feel the recognition of influential people in the industry. It is fantastic to see how the United States has now discovered my Calendarrings as well. This is a great first step towards introducing my personalized jewellery to the American market,” said Alice Sunderland.