Versace launched a new Atelier Jewelry collection on day one of Paris Haute Couture Fashion Week jewelry showcase.
“As a designer and a collector of fine jewelry, I have always wanted to offer the same quality of craftsmanship in jewelry as we offer with the Atelier Versace fashion collection,” Donatella Versace, vice president and chief designer of the Versace Group, said. “Each individual ring from the collection is a work of art.”
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The line, which comprises 16 designs of hand-sculpted rings mounted with precious stones such as diamonds, yellow diamonds, emeralds, sapphires and amethysts to aquamarines and citrine gemstones, will be custom-made and available for purchase by appointment only.
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Gian Giacomo Ferraris, Versace’s chief executive, said the brand is also planning to establish standalone fine jewelry stores.
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Versace’s launch puts the company among other high fashion and apparel brands that have delved into the fine jewelry niche, including Dior, Chanel, Gucci, Hermes and Bottega Veneta.
