Van Cleef & Arpels creates its school of Jewellery

February 2012

Van Cleef & Arpels creates its school of Jewellery

February 2012

Van Cleef & Arpels creates its school of Jewellery, open to all those who love beauty, be it the connoisseurs or professionals.

Ever since its beginnings in 1906, Van Cleef & Arpels has embodied the brilliance of jewellery savoir-faire. Inspired by constant inventiveness, the Maison’s excellence has given birth to timeless creations and exceptional techniques: Mystery Setting™, Zip necklaces, Poetic Complications® watches, the outstanding Pierres de Caractère precious stone collection… all have revolutionized the world of Jewellery.

In February 2012, Van Cleef & Arpels will take an important step in its history. The Maison Van Cleef & Arpels has decided to create a school in order to cast a light on the very secretive world of Jewellery and to share its most precious asset: its savoir-faire. Give insight, help understand, in a nutshell, reveal the essence of this exceptional craft.

For Van Cleef & Arpels, an ardent defender of the artistic crafts, passing on, sharing and teaching knowledge is a duty. This is why the Maison has decided to create a school of Jewellery, open to all. It offers a unique method of discovering and learning for those who are passionate about jewellery, lovers of beauty or simply curious and anyone who wishes to acquire “inside” knowledge of this fascinating world. The school is open to an international public.

The school offers a non-technical curriculum, the discovery of an art, the development of a discerning eye, the knowledge of materials. Its ambition is to encourage the intellectual and emotional grasp of the “soul” of Jewellery and convey skill through personal experience. L’ÉCOLE Van Cleef & Arpels opens a path of discovery to Jewellery that is structured around 3 steps: “Unveiling”, “Shedding light on” and “Revealing”. The steps, each composed of several “chapters”, follow a progressive learning process.