Tiffany & Co. announced its spring 2019 advertising campaign, which celebrates optimism, personal style and self-expression. The campaign brings together five diverse personalities, including models Kendall Jenner, Carolyn Murphy, Imaan Hammam, Mica Argañaraz and Fei Fei Sun. Juxtaposing their portraits with iconic Tiffany designs, the Tiffany Blue Box® is artfully woven throughout. The new campaign showcases the brand in a fresh and unexpected way.
"With modern sophistication, authentic energy and wit, the spring campaign beautifully highlights our brand icons,” said Reed Krakoff, chief artistic officer, Tiffany & Co.
Renowned fashion photographer Craig McDean captured the cast’s natural interactions with playful objects in Tiffany Blue®. Behind-the-scenes videos highlight candid moments, ranging from rapid-fire questions to a ping-pong tournament and yo-yo tricks. The house tapped acclaimed stylist Alex White to showcase the versatility of the Tiffany T collection and other Tiffany designs.
Tiffany’s global brand icon, Tiffany T, is the focal point of the campaign. The decidedly modern collection takes the strong, graphic form of the letter T and reimagines it in a range of architectural cuffs, bracelets, pendants, rings and earrings made of 18k gold—rose, yellow, white—and sterling silver.
Diamonds also play a key role both in the distinctive collections’ pieces and as magnificent accents. Tiffany’s spring 2019 advertising campaign showcases the complementary nature of the designs that can be stacked or worn alone.
