Swarovski, the world leader in cut crystal and fashion jewelry, is delighted to announce its crystal innovations for Spring/Summer 2019. This season is entitled Wanderlust in celebration of the new “Experience Economy,” a phenomenon that sees experiences becoming more important than things. It stems from a desire to reconnect and engage with different cultures, to travel and explore, and to live authentically.
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- Culture
The new mood of boundless freedom and joy, a time of barefoot luxury and spiritual awakening, is reflected in four key trends: Culture is inspired by “art tourism” and colorful urban installations; Freedom evokes the 70s surfer mantra “Take it easy”; Adventure prioritizes nature and the authentic journey; and Leisure is informed by a full-frills tourism that sees yachting as the prestige tailor-made holiday.
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- Leisure
Innovations Spring/Summer 2019.
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- Majestic Blue
Swarovski has introduced the wonderfully evocative Majestic Blue color throughout the entire product range. This is a new shade, created as an homage to endless skies and mysterious seas; it is pure, with a deeper intensity and sparkle than any previous blue—ideal for bringing a magnetic allure to apparel, costumes, jewelry and accessories.
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- Classic Cut Pendant
Among the season’s new stones is the Classic Cut Pendant, a simple hymn to the timelessness of versatility. Its round 49-facet gemstone cut will give the look of fine jewelry without the need for a setting—ideally suited to jewelry, hand-sewn apparel and accessories. Alternatively, Geometric Flat Backs will jumpstart designs with energy, form and balance. Infinitely combinable, these classic shapes with simple cuts are perfect for crafting eye-catching motifs as well as striking repeat patterns.
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- Geometric Flat Backs
The fashion-forward Fine Rocks Tube is a new hybrid bead created to enhance highly individual designs. Double-pointed Chatons give its surface the brilliance of a pavé finish, while the tube shape offers endless styling possibilities as a sew-on element or as a threaded bead.
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- Fine Rocks Tube
