The Hatton Garden based (UK), high-quality, finished-jewellery supplier Stubbs&Co. has introduced a new software concept which looks set to revolutionize how retailers sell wedding rings.
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Entitled ‘ConfigureRing’ the package, which has been in development for the past twelve months, gives retailers the opportunity to supplement a relatively modest stock of around 50 of Stubbs&Co. best-selling wedding bands with more than 20,000, easy-to-implement personalisation options which can be presented to customers - in their virtual form - in-store on a desktop, laptop or an IPad-style tablet.
The software, which is extremely easy-to-use, is personalised to reflect and reinforce each retailer’s own individual branding and provides an invaluable addition to their sales’ armoury.
Each different ring option is automatically priced as the various adaptations take place on the screen, to provide the customer with the recommended retail price for each version.
Source: www.baselworld.com
