Following their recent launch in September last year, London-based luxury jewellery brand Ruifier will be making its debut at Jewellery & Watch London later this month.
Central to the inspiration behind the designs is the brand’s name itself, taken from the English word ‘reify’, which means to make an abstract concrete. This is evidenced across the collections through linear structural angles and geometric shapes as the innovative creations provide an infusion of classic, timeless design with contemporary, pioneered styles.
A core feature within the collections is the presence of kinetic jewellery technology, which allows for jewels to move freely within their setting – a unique attribute that affirms the skilled craftsmanship behind Ruifier. Themes of fluidity, beauty and sophistication are injected into each piece, reflecting the personality of the brand and its customer.
Four key collections will be presented at Jewellery & Watch London: Celestial, Galaxy, Stella and Visage. The emphasis lies upon bright colours and playfulness in style, with smaller, finer multi-coloured stones and diamonds.
