Royal Asscher - Exclusive collection for MTV RE:DEFINE

September 2012


Sixth generation diamantaire Lita Asscher and art specialist Anna-Sophia van Zweden have come together to create a unique, limited edition collection exclusively for MTV RE:DEFINE. The one-of-a-kind collection have been auctioned at The MTV Staying Alive Foundation’s Aids Benefit Art Exhibition and Auction, RE:DEFINE, presented by the Goss-Michael Foundation in Dallas.

The collection’s inspiration was drawn from beautiful and famous works of art combined with Royal Asscher’s patented jewelry innovation, Stars of Africa. The jewelry consists of diamonds, sapphires and rubies encased in a fluid-filled sapphire dome, which allows them to fall freely, like snowflakes in a snow globe.

Last year, the sold-out VIP event raised over $700,000 for the charity with original works of art from 30 prominent international artists including Damien Hirst. This year, the silent auction featured an exclusive selection of bespoke luxury packages including a VIP package to the launch of Stella McCartney’s new collection in New York, unique jewelry by Royal Asscher and a private concert orchestrated by Musical America’s “Conductor of the Year 2012,” Jaap van Zweden.

www.royalasscher.com

www.stayingalivefoundation.org