New York City-based Ptak Brothers Jewelry, Inc., an American manufacturer of high fashion jewelry, formally introduced its newest business-to-business product, “Loving Embrace”, specifically created to help jewelers close more bridal sales.
The program includes an exclusive patent-pending measuring tool that identifies what shape band will fit snugly against a customer’s unique engagement ring. In addition, the program provides jewelers with access to 72 wedding band styles that fit perfectly with over 95 percent of engagement and three-stone rings. The wedding bands are currently available in the customer’s choice of precious metals as well as 5 different diamond setting styles. An in-case display of sample bands is provided free of charge, and an affordable buy-in allows jewelers to retain solid margins.
“Over the last few years, we have noticed an uptrend in the demand for matching wedding bands which sit flush with an existing engagement ring style”, says Ptak Brothers President, Peter Morfino. “On a daily basis, our customers were shipping us expensive engagement rings, and our CAD operators would design a curved wedding band which would align with the unique curves of their engagement ring. The result: a perfectly matched wedding band. As we all know, not all customers are willing to part with their engagement rings and there is always a risk when shipping a customer’s ring, and always a cost. With the launch of our new Contour Program, this is a risk you no longer need to take!”
With the patent-pending “Loving Embrace” contour sizing set, the jeweler can have customers try on different contour bands until they find the perfect fit for their ring. Once the proper contour number is identified, the jeweler then assists them in choosing from five popular setting styles, or a plain shadow band. Ptak Brothers ships the selected style in the contour number that matches the customer’s ring in about a week. Bands are available in all precious metals including gold, palladium and platinum. For an additional fee, customizations and engraving are available, with delivery of a customized ring averaging ten business days.
Customers enjoy all the benefits of a custom design without expensive CAD charges, and can have the band of their dreams delivered quickly with no stress. Jewelers secure more wedding band sales, enjoy higher margins, and minimize their shipping and insurance costs. “New diamond setting styles are already in the works,” Morfino concludes, “and so are plans to continue building the library of designs and contours.”
