Parmigiani Fleurier and Pomellato new partnership

December 2013

Parmigiani Fleurier announces its new partnership with Pomellato, the prestigious Italian jeweller, combining the exceptional expertise of both companies and redefining the realm of ladies’ watches.

This alliance brings together the best attributes of each partner: the technical expertise of the one and the unconventional creativity of the other; the elegance of a watch profile with the rich colours of a piece of jewellery. Parmigiani Fleurier and Pomellato both excel in high-quality craftsmanship and have a keen eye for detail. This partnership promises many marvellous future creations and unconditionally places women and their search for exclusive elegance centre stage.

Parmigiani Fleurier and Pomellato make a very logical pairing, considering that the paths of both companies were forged off the beaten track with a similar spirit of reform.

The alliance of these two companies from Fleurier and Milan finds concrete expression in a pure and elegant ladies’ watch by Parmigiani Fleurier illuminated by a dial with the Pomellato signature.

It was the Tonda 1950 that was chosen as the first model to bear the colours of the Italian jeweller. Firstly, because it is Parmigiani Fleurier’s iconic model and represents the essence of the brand, even down to the reference in its name – 1950 was the year Michel Parmigiani was born. Secondly, because the simple design and clean lines of this ultra-thin watch - recently launched in a stone-set ladies’ version - provide the necessary breadth for new interpretations, in this case for a Pomellato “exterior”.

The Tonda Pomellato is exclusively available in rose gold; the ultimate embodiment of femininity and the signature material of the Milanese jeweller, rose gold also features in the redesigned hands and indices. This new line is available in four dial exteriors with a precision setting adorning each version.

Three of these four Tonda Pomellato versions were inspired by Pomellato’s “Arabesque” collection, characterised by a pattern of openings in rose gold which give way to transparent elements with coloured precious stones. The last of the four Tonda Pomellato watches, inspired by the Italian jeweller’s Capri collection, pays homage to the colours of the Mediterranean, characteristic of this island paradise off the coast of Naples. Its most iconic colour, turquoise, is paired in the jewellery with rock crystal to achieve a transparent effect evocative of the azure depths of the Blue Grotto.