Niessing: The Platinum Pioneer

November 2012


Niessing is synonymous with clear, contemporary designer jewellery of the highest quality. Platinum plays a particularly important role here because Niessing was among the first jewellery manufacturers in Germany to recognize the extraordinary qualities of this unique metal.

Niessing Roseum

When it was still largely unknown in Germany, Niessing had already begun creating exceptional pieces from naturally white, lustrous platinum, because the metal’s inherent properties – pure, rare and eternal – chimed perfectly with the discerning standards of Niessing’s designers.

Niessing Tension Ring

Straightforward and clear, pared down to the bare essentials, and the embodiment of simplicity: these few words summarise Niessing’s philosophy, which is built upon unconditional dedication and passion for contemporary design. This can be seen in the innovative jewellery ideas that make Niessing a trendsetter, and lead to the creation of modern classics. The platinum Niessing tension ring, originally invented and patented more than thirty years ago by the artist Walter Wittek, has remained one of Niessing’s most successful pieces. This classic is currently included in the collections of many museums, including the “Museum für Gestaltung” in Zürich, Switzerland. Created from platinum, this ring is so powerful that the intrinsic tension in its band securely holds a brilliant-cut diamond. The ring’s minimalist yet luxurious appearance makes it unique.

Niessing Bow choker

Niessing’s creativity with platinum can be seen in other pieces of jewellery. For example, Niessing wedding rings are also designed in platinum. “Niessing Bow” necklaces and bracelets also focus on the beauty of the precious metal: they are created from a paper-thin and springy platinum band that perfectly fits the contours of its wearer’s body.

The sleek elegance or experimental shapes of Niessing’s latest collections adorn the showcases of selected jewellers in many countries.

www.niessing.com