Links of London have been appointed creators of the Official Jewellery Collection of 2012 Olympics and Paralympics. The official collection celebrates this sporting occasion with playful and versatile collections made from sterling silver which incorporate beads and charms.
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Links of London will feature four British Olympic and Paralympic ambassadors in an advertising campaign to be launched throughout the United Kingdom.
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The 2012 Olympic Games will be held July 27-Aug. 12, 2012, and the Paralympic Games will be held Aug. 29-Sept. 9, 2012.
