Issy-La, the Geneva-based, 100% Swiss Made jewellery brand embodying a whole new trend on the contemporary jewellery scene, presented its collection for the very first time at BaselWorld 2013.
Fans of novel jewellery creations will be able to discover a magical and original world at this event. Breaking free of the aesthetic criteria governing classical jewellery, ISSY-LA offers models radiating a personality that is emotional rather than ostentatious, while also demonstrating exceptional traditional expertise. Each piece of jewellery is a meticulous expression of patience and precision, fashioned from grand feu enamelled 18Kt gold and set with diamonds. This skilled hand craftsmanship naturally ranks it among objets d’art reserved for devotees of fine workmanship and collectors of unique pieces.
The collection springs to life around a mischievous doll depicted in various enchanted settings. The various models represent as many chapters telling the tale of our childhood dreams that continue to inspire us today.
