Fred Meyer Jewelers Brings International Flare with ’Vero Italiano

August 2016


Fred Meyer Jewelers announces a golden partnership with the Italian Trade Agency and the Italian Ministry of Economic Development to bring customers a beautiful, new Italian gold collection, Vero Italiano, which is set to hit US stores in late August and coincide with Kroger’s “Taste of Italy” event.

Both Fred Meyer Jewelers and Littman Jewelers showcase the finest Italian designers and craftsmen in a collection inspired by Italy, from Italy, providing for their customers an exclusive taste of international sophistication.

“It’s an honor to work hand-in-hand with the Italian Trade Agency to bring such beautifully crafted jewelry to our stores. Not only does Fred Meyer Jewelers offer engagement rings and fine jewelry, but we also pay close attention to trends and customer feedback which allows us to provide exactly what the public wants to the convenience of their neighborhood grocery store,” said Peter Engel president of Fred Meyer Jewelers.

Vero Italiano includes elegant works of art for women, men and even children. Designers tastefully partner these precious metals with gemstones and even leather.

“Vero Italiano introduces Italian beauty in jewelry to sophisticated customers who have known quality Italian products for many years through our food and wine promotions within Kroger stores. We are pleased to share it now with Fred Meyer Jewelers in this finely crafted collection,” said Dr. Carlo Bocchi of the Italian Trade Agency – Houston Office.

The Shining Styles style book features the Vero Italiano collection and also includes other gold pieces, silver, items for the little ones and for gentlemen. The style book will be in stores through February 2017.

www.fredmeyerjewelers.com