Franco Pianegonda, the Italian artist who makes sculptures for the body, is opening new pathways at Baselworld 2011 to make luxury more accessible to women everywhere.
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He is pioneering a line of haute joaillerie in silver to give women the refined luxury they deserve without the stress of high prices.
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He has upgraded his main line of jewelry for women called, “Veritas: make yourself happy” with 10 new collections introduced for the first time at Baselworld 2011.
The collections not only bring new nobility to silver by using it to make fine jewelry (haute joaillerie) but also reveal a new understanding of the complexity of the daily life of women.
