Forevermark Precious Collection launched in Japan

July 2009


Forevermark, the division within the De Beers family of companies whose mission it is to build and develop the Forevermark diamond brand, has launched its exclusive Forevermark Precious Collection™ in Japan.

Behind every Forevermark diamond is a precious story. Since the beginning of time, diamonds have inspired countless myths, tales and legends.

To celebrate and explore this symbiotic relationship between diamonds and stories, Forevermark invited a number of internationally renowned designers and authors to be inspired by “Precious.” The Forevermark Precious Collection™ showcases each individual’s personal interpretation of ‘Precious’ whether in beautiful Forevermark diamonds or in words.

The Forevermark Precious Collection - Rose Waterfalls by Alek Wek

The Forevermark Precious Collection™ includes spectacular and meticulously crafted jewellery designs by the legendary supermodel Alek Wek, graphic designer, Alan Chan, jewellery designer, Bao Bao Wan, fashion designer, Barney Cheng, jewellery designer, Cindy Chao, artist and designer, Jiang Qiong Er, fashion modernist Limi Yamamoto, Oscars jewellery designer, Mona Mehta, couturier, Tarun Tahiliani and innovative British jewellery designer. Theo Fennell. An evolving collection, a further piece designed by Shaun Leane, UK Luxury Jewellery Designer of the Year, will be unveiled in Japan.

More information:

www.debeersgroup.com

www.forevermark.com

Contact: [email protected]