Elara - Pure forms

September 2020

Elara, a modern jewellery brand founded in Singapore, set their own vision of creating timeless jewellery brand taking influence from the modern movement emerges since the 20th century.

The essence of the modern movement embraces functionalism, minimalism, and rejection of ornament, which emphasises only pure forms and eliminates any decoration. This influence lays strongly as the design foundation of Elara as they believe this interesting concept creates a whole new design spectrum and aesthetic experience to the jewellery industry.

The brand targets modern and minimalist fashionista who cherishes modernism and simplicity.