Dior introduces “Cher Dior “ Collection

July 2013


Dior new high jewellery collection, was presented in Paris on July. This collection, named « Cher Dior » is a tribute to the Dior style and to the colour, so characteristic of Monsieur Dior’s creations.

Cher Dior Majestueuse multicolored bracelet & Majestueuse diamond pastel ring
Cher Dior Majestueuse multicolored bracelet & Majestueuse diamond pastel ring

For « Cher Dior », Victoire de Castellane draws her inspiration from classic jewellery : circle-set rings, single or double row girandole earrings, rigid bracelets or necklaces with drop pendants. She revisits ancient shapes and makes them her own, in a celebration of coloured stones.

Cher Dior Fascinante emerald ring & Exquise pink sapphire earrings
Cher Dior Fascinante emerald ring & Exquise pink sapphire earrings

Creative and meticulous, the settings express all the richness of Victoire de Castellane’s palette of colours, whether shaded, tone on tone, contrasted or even explosive like a burst of fireworks. “Colour is what gives jewels their worth. They light up and enhance the face”, Christian Dior already asserted in 1956. While adding: “Nothing is more elegant than a black skirt and sweater worn with a sparkling multi-stoned necklace.”

www.dior.com