De Beers - Diamond Legends

August 2018


For centuries, diamonds have been at the heart of mythological tales that transcend history and span cultures. To tell these iconic diamond stories, De Beers has created four High Jewellery sets inspired by ancient gods and heavenly myths. Each wondrous creation celebrates the legendary history of nature’s most remarkable treasure and reflect 130 years of De Beers’ diamond mastery as the Home of Diamonds since 1888.

RA

For the Ancient Egyptians, the sun was believed to be the ultimate manifestation of eternal life. The sun god, Ra, was the creator of the world, and his image was adorned with the sacred ankh cross; an iconic symbol of divinity set with a diamond to represent a diffusion of the sun’s energy to create life.

CUPID

In Roman mythology, when Cupid met the mortal Psyche he was wounded by one of his own diamond arrows, causing him to fall irrevocably in love. As the god of passion and attraction, Cupid’s arrows were thought to contain a potion to create uncontrollable desire in the gods and humans alike. Diamonds, with their precious and enduring qualities, were considered the source of this eternal power.

CELESTIA

The Ancient Greeks and Romans looked upon diamonds as tears from the gods, fallen from the heavens to the earthly world below in a journey known as Celestia. The light within each diamond was thought to reflect the strength of godly emotions and the purest celebration of their love for mankind.

VULCAN

Legend says the Olympian god Vulcan, known as the blacksmith of the gods, was working away at the heart of a sleeping volcano in Southern Africa when a spark was struck from his tools. Diamonds embedded in kimberlite rock were thrown from the depths of the volcano and a powerful spectacle of flowing lava ensued.

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