Century introduces the new L’Avenue watch

April 2017

Century introduces the new L’Avenue watch

April 2017

Urban and refined, the new L’Avenue watch from Century is a tribute to the beauty of women that illuminates the cities of the world.

As part of the Master Imperial collection dedicated to Century’s iconic timepieces, L’avenue puts the spotlight on the modern woman.

How could you not succumb to the simplicity of its white mother-of-pearl? Nacrilith technology seals it between two layers of Century sapphire, thus preserving the beauty of this fascinating and fragile material echoed by the answering sparkle of the 133 brilliant-cut diamonds. A magical sight made sublime by the sixty facets of the Century sapphire, entirely cut and polished by hand, protecting and showcasing the sophistication of the engravings adorning the heart of the watch, and the stylised silhouette of the hands. The dial they sweep instantly conjures up the Place de l’Etoile: a perfect circle with its twelve radiating spokes and two circular streets.

The architectural lugs, crafted to form little jewels in their own right, recall the monumental outline of the Arc de Triomphe at the centre of the Place, whose arch opens generously onto the Champs-Elysées. A legendary site that gave its name to the world’s most iconic avenue…

L’Avenue is available in two models: white gold matched with a grey alligator strap, and red gold and cream alligator.

www.century.com

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