In June 2008, being a jewelry designer, Catherine Zadeh dedicated a simple yet meaningful bracelet to her friend Caroline, sadly stricken with MS, with the purpose of raising money to help her and her children have a shot at a decent—peaceful—life. The Peace bracelet, inscribed with the motto “Live and Let Live”, allowed her to raise $60,000 in 3 months.
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This inscription, traditionally interpreted as a call for respect and tolerance, came to suggest a new awareness of not only the blessings in our own lives, but also a call to pass on these blessings. So she took her vision one step further and expanded the concept to open collaborative partnerships with other charity organizations dear to her heart.
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As of today, there are 18 signature bracelets, each embodying the corresponding non-profit’s mission. ( Cerebral Palsy International Research Foundation, Crohn’s and Colitis Foundation of America, Gabrielle’s Angel Foundation, Women at Risk, Until There’s A Cure, Dysautonomia Foundation, Friends of The High Line, Juvenile Diabetes Research Foundation, Wild Life Australian funds, etc…)
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Each bracelet wearer becomes an ambassador for the non-profit and spreads its mission through word of mouth. The bracelets are made in New York, in sterling silver or 10kt gold. They are adjustable to fit any wrist size and are highly fashionable.
