ChangeActShare, Camden Council’s multifaceted jewellery sector development project based in Hatton Garden, the heart of the UK jewellery industry, has appointed London-based specialist watch and jewellery marketing and communications consultancy, Latiénne to provide consumer and B2B support aimed at creating business growth opportunities for Hatton Garden Jewellers.
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About ChangeActShare
ChangeActShare is Camden Council’s multifaceted jewellery sector development project. It promotes and creates business growth by offering opportunities in training, networking and lead generation, and subsidised workspace.
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ChangeActShare started life as the central communications project of the Jewellery Sector Investment Plan (JSIP), which was led by regeneration agency the City Fringe Partnership with £3 million of funding from the London Development Agency until March 2009. The JSIP was backed by the jewellery industry and written by Camden Council, The Goldsmiths’ Company and the City Fringe Partnership. The three building blocks to the plan were to stimulate demand, build capacity and encourage Partnership and collaboration. Coutts London Jewellery Week, London Jewellery Exports, were some of the projects funded through the JSIP between 2004-2009. Since April 2009, ChangeActShare has been funded by Camden Council.
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About Latiénne
Latiénne is a watch and jewellery strategic marketing and communications consultancy for consumer brands, public sector bodies and global corporations. Founded by Charlene Laidley, an experienced marketing and communications leader of top global brands. The consultancy provides smart thinking and creative solutions to help watch and jewellery businesses engage with new audiences, increase visibility, protect reputation and drive success. For our clients we aspire to be smart and inspiring, consistently remarkable and always delivering outstanding results.
Latiénne is the only consultancy of its kind operating in the international marketplace. Since its formation the consultancy has been commissioned to work on a number of high-profile campaigns and projects for brands such as JeanRichard, Porsche Design, Ventura Design on Time and P&G Braun across strategy and advisory, consumer and corporate public relations, sponsorship and industry intelligence.
