15 Appointments in the most famous and exclusive Italian clubs and discos. The new faces of the Brosway Jewels and Brosway Watches advertising campaign will be chosen through photographic castings.
Turning customers into real protagonists, this is the essence of the new Brosway advertising campaign “About you”.The brand spills out from the advertising media and jumps into people’s life thanks to a communication campaign which becomes a talent show.
The protagonists of the new Brosway campaign will be chosen through open castings. The winners of the selections will have the chance to become the new Brosway faces, obtaining the first pass toward fame.
With “About you” Brosway gives anyone the chance to express his own personality through the personal interpretation of the relationship between the Brosway artworks and people’s own way of life.
Brosway decided to focus its new 2009 communication campaign on genuine and authentic people, who are extraordinary at the same time. The company turns to the everyday people, those who have the courage to live their life the way they want, originally; those who come from the most diverse social layers, who have a “Brosway” attitude.
The new faces will be selected not only through the “About you” Tour, but also through the most famous social network, facebook in particular, where already exists a group to keep everybody up to date about the Tour and the casting (www.facebook.com/brosway).
The most original guys and girls will be chosen for the press advertising, web cinema and tv commercials of 5”, 10” and 15”.
