Belle Étoile has introduced a new color to their Sirena Collection. The collection plays with a fusion of exotic colors and pat terns.
“We are extremely excited to introduce the Sirena Collection in black mother-of-pearl by popular demand,” says Carolyn Thamkul, Executive Vice President at Belle Étoile. Inspired by the mysterious sea-maidens of mythology, the Sirena Collection features a beautiful pattern reminiscent of the gorgeous sea creatures. The original design, featuring lustrous white mother-of-pearl, was released at JCK in 2016. “ Sirena was an absolute home run, and our customers wanted more,” Thamkul states. “Like its namesake, the Sirena Collection is both hypnotic and enchanting. Black mother-of-pearl captures this essence perfectly, creating an other-worldly, underwater charm. Our goal with Sirena was not only to create a fun and beautiful collection, but also to inspire women to release their inner mermaid.”
Sales Manager Bryce Harenburg notes, “The response from both the retailers and consumers has been extremely positive, making Sirena one of our best-selling designs.” Retail price points for the new collection start at $275 USD. With accessible price points, combined with impeccable quality and materials, Belle Étoile continues to be a rising star in the industry.
