SWAROVSKI GEMS™ Presents Gem Visions 2011

December 2010


By T.R. Flora

SWAROVSKI GEMS™, Swarovski’s distinguished product brand for genuine gemstones and created stones, has forecast the creative path gems will take in 2011 through Gem Visions, its influential global trend and design service.

Video - The Forevermark Encordia™ Collection
1. Rhodolite Grape Fan Cut, 2. Citrine Saffron Oval Cut, 3. Zirconia Mint Green TCF™ Lemon Cut, 4. Passion Topaz Trilight Cut

Gem Visions 2011, an exciting and enticing evolution of the pioneering trend and design book, identifies five design directions for this year.

Video - The Forevermark Encordia™ Collection
Pure Light: Ring by Patrick Mauboussin.

Pure Light: This all-white theme focuses on the sheer radiance and purity of white zirconia, topaz, sapphire, and jewels that scintillate with white light rather than with color. Pure Light marks a renewed appreciation of the timeless appeal of colorless stones, offering infinite reflections, drawing the wearer and onlooker deeper into the jewelry to admire its inner fire.

Video - The Forevermark Encordia™ Collection
Reference: Pen in Swarovski Zirconia Amber and IP rose-gold titanium by John Hu.

Reference: Powerfully modernist with meaning, relevance, and connectivity, this theme nurtures bold, urban statement jewels for the ultimate, confident self-expression. The concept of classicism is rejuvenated through aristocratic, architectural abstraction, touched by a strong sensuality, pointing to a new, powerful femininity. A neutral blend of beige, grey and black, silver and golden marcasite tones is offset with occasional classic dark navy blue.

Video - The Forevermark Encordia™ Collection
Memories: Jewellery in Swarovski Zirconia New Lemon Cut Salmon Pink, Mint Green, and Ziconia White set in 14K gold by Belatriz Design Team.

Memories: A nostalgic theme with a contemporary edge that shows ingenuity and creativity in reinventing the past for today’s femininity. Delicate in detail, with a childlike quality, these emotive jewels explore the nature of preciousness, celebrating exquisite artistry and skilful crafts. A palette of bleached pale tones is burnished with a faded grandeur and warmed by powdery pinks, corals and gold.

Video - The Forevermark Encordia™ Collection
Experience: Ring in Swarovski gemstones of Amethyst, Passion Topaz, Peridot, Pink Sapphire, Rhodolite, and Ruby set in 14K gold by Nika Petrosyan.

Experience: Exuberant, extravagant and experimental, the multi-layered jewels in this theme are opulent but playful and break with boundaries and conventions to express personality rather than social status. Strongly dark talismanic influences and expressively personal inspirations are mixed with joyous abandon to create a rich, extrovert, colorful glamour. An extreme palette of deep, strong pinks, dark ruby reds and noble amethysts is accented with terracotta, peat and forest green, to create a chiaroscuro effect.

Video - The Forevermark Encordia™ Collection
Dreamstorming: Necklace in Swarovski Zirconia New Reversed Cut White, New Lemon Cut Mint Green, Salmon Pink and White, and Gemstones New Arc Cut in Black Spinel, set in 18K gold by Abhijeet Das.

Dreamstorming: This trend looks at the global phenomenon of the two massive emerging markets, China and India. Asian traditions are fused with Western style, underpinned with a quest to create future ancestral jewels. Colors encompass a range of tarnished tones, deep hot pinks, golden ochres, saffrons, and purples of India, tinged with earthy copper, sand and dust and various shades of Chinese Jade, with touches of sea green and kingfisher blue.

www.swarovski-gems.com