With its own distinctive image, tapping into intuition and inspirations from around the globe, Gem Visions prepares radical transformations for 2011.
Swarovski Gems launches Gem Visions 2011, a trend and design look aimed at collecting global design directions and fast-paced consumers’ attitudes and combining them in a innovation and intense gem creativity.
The Gem visions book presents five design directions featured in a tempting design book with themes and inspirations. Gem Visions travels the world and meets brands like Pandora and individual designers such as Stephen Webster or Belmacz to discuss about their vision of the jewelry buying experience.
The Gem Visions 2011 collection focuses on the luxury world from a different angle than in 2010, and integrates principles of sustainability and social responsibility. Gem Visions make a mission from combining cultural trends with the global outlook, re-invent femininity and continue having nature elements.
Gem Visions indentifies five design directions for 2011:
Pure Light
This theme focuses on the sheer radiance of white and colorless stones. The collections, featuring white zirconia, topaz, sapphire, diamonds, play with light rather than color. Key concepts for this collection are Bare, Caress, Gold, Healing, Built, Space, Vintech and Optical.
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| Antjr Geczy | Shant Dakessian |
Reference
A feminine collection theme is designed to nurture self-expression through architectural and aristocratic abstractions in natural tons of beige grey and black, with occasional dark navy blue to offset the silver and golden tones. Key Concepts are Symbol, Balance, Secret, Consistency, Chain, Wood, and Back to Beads.
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| Anzie Jewelry | Nurguyana Yablonskaya | Yes Bizuteria |
Memories
A nostalgic theme reinventing the yesterday’s femininity for today. The theatre elements combine bleached pale tones with powdery pinks, corals and golds. Key concepts are Blooming, Cute, Ceramics, Masterpiece, Theatre, Lace, Detailed and Art Nouveau.
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| Belatriz collection | Shaun Leane collection | Edward Weiss collection |
Experience
This exuberant theme suggests multi-layered jewel which create a colorful glamour. These Jewels express personality rather than status. An extreme palette of deep berry pinks, dark ruby reds and noble amethysts is accented with terracotta, peat and forest green to create a chiaroscuro effect. Key Concepts: Mega Mix, Amoresque, Playful Stackable, Companions, Fetishes, Fantastic and Transforming.
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| Unicorn collection | Yes Bizuteria |
Dreamstorming
This collection focuses on two of the biggest emerging markets: China and India. The cultural inspirations range from Bollywood extravaganza to the 1920s Shanghais splendors. The Asian Traditions are fused with Western style. Colors encompass deep hot pinks, golden ochres, saffrons and purples of India with earthy copper, sand and dust and various shades of Chinese Jade, in addition to sea green and kingfisher blue. Key concepts are Bollywood, Mughal, Root, Handicraft, Rebirth, Patriotic, Extravaganza and Love.
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| Pochai Jewelry | Farah Khan Fine Jewelerry | Pochai Jewelry |
The Gem Visions 2011 features genuine gemstones, as well as created stones, such as the Swarovski Zirconia Pure Brilliance, the first cut ever in zirconia, created with a revolutionary technology. The gemstones have an appealing spontaneity and sense of simplicity which surfaces in Gem Visions 2011.
The new White Sapphire, an aristocratic gemstone, reflects perfectly the Pure Light theme and adds accents of light to Gem Visions.
