By Diana S. Zimmerman
Stylish, chic, sophisticated… These are but a few words that describe the jewellery of Rodney Rayner. Like his famous reverse R logo, this is a man who views business from a dual perspective— cutting-edge sophisticated designs and a strong brand identity.
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For more than 30 years, Rodney Rayner has been creating captivating jewellery that has earned the brand a loyal following. And his new collections will be no exception. Being launched this March at BaselWorld (this is Rayner’s 27th year exhibiting at the prestigious European show), the 2012 collection is empowered with colour, character, and fascination. Each piece, as they always have been, will be strictly limited in number, thus ensuring exclusivity for those fortunate enough to possess one.
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“The upcoming collection,” Rayner explains, “will be bold, colourful, and organic, with a strong emphasis on pendants. Our Cascade and London Rocks lines were a tremendous success last year. Customers loved the fact that the surfaces were encrusted with stones in a variety of colours and sizes, which made the pieces stand out. We are continuing this momentum in 2012, but will also incorporate centre stones, harking back to some of the more historic Rayner collections. They will definitely be chic and unique.”
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From the magnificent mixtures of colour to the sensual cutaways revealing rivers of diamonds, Rayner’s finely crafted designs are, as he states, “Created with passion, to be worn with individuality and style.”
And create them with passion he does—combined with a good dose of creativity and innovation. “Our jewellery is not made for a mass audience,” he muses, “but rather for the sophisticated consumer, for the woman who is looking for something out of the ordinary, something different and individual.”
Being “out of the ordinary” is surely what has garnered the brand ten consecutive nominations and three consecutive wins at the prestigious annual Couture Awards in Las Vegas. Rodney and his wife Karin, who is also his business partner, have been exhibiting at the Couture show in the United States for the past twelve years, where the brand has become immediately recognized for its colourful, chic, and cutting-edge designs.
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But success in the American market is only part of the story. The brand is also strong in Japan, since 1988, where Rayner supports the market with regular visits. “We believe in partnering with our customers, which entails close contact and excellent customer service,” he adds. Reasons undoubtedly why the Rodney Rayner brand is also strong in markets such as Switzerland, Russia, and Eastern Europe, among others. “We are very proud of our export achievements and this strategy has helped our business go from strength to strength.”
Just as he has always done, Rodney Rayner will continue his dual perspective, focusing on cutting edge designs and a strong brand identity
