By Cynthia Unninayar
Opera Omnia continues to create colourful jewellery that combines
Italian expertise in craftsmanship with a pureness of design.
Marketing maestro Massimo Zerbini is not resting on his
laurels with the success of his new brand Opera Omnia.
Having assembled a group of talented artisans and
creative designers, he continues to build this new and
distinctive brand through a style and set of values that
reflect the post-modern world of ultimate luxury. Using
precious gems and the highest quality materials, Opera
Omnia has just added two new collections, confirming its
prestigious status in terms of superior design, stone quality,
and superb manufacturing.
Innovation, new materials, high quality gemstones, diamonds and unique
combinations of gems and precious metals are a few of the phrases that
describe Opera Omnia’s latest collections of Antigua and S.Barths.
There is something magically seductive about the curved lines, sinuous
movements, and interwoven patterns that make up the fine jewellery
pieces in the Antigua collection. In an almost theatrical manner,
they interpret a variety of historical baroque patterns that represent
a mixture of cultures, symbolisms, and mysticisms. The artistry and
virtuosity of each Antigua piece is enhanced by the uncommon
combinations of different gemstones. Amethyst coupled with Madera
quartz or citrine with smoky quartz, joined in unusual settings evokes
a world of allegoric illusions and dreams. The thoughtful mix of yellow
or rose gold with precious gems creates a certain rhythm that breaks
with the past and brings it into the future.
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The forces of Nature seem to come alive in a soft, yet assertive,
fashion in the S.Barths collection. Building an exclusive and absolute
relationship with Nature, the S.Barths collection presents small
sculptures that can be worn and admired. Soft fluid shapes in 18K
rose or white gold suggest the sensuality of S.Barths Island and
reflect the movement of the isle’s flowers and leaves. Colourful, airy,
and intensely feminine, these exquisite pieces bring together the
finest sapphires, rubies, and diamonds in creative and contemporary
combinations.
Opera Omnia continues its popular Saba line with a variety of new
designs. The latest creations continue the use of colour and the
geometric forms of its earlier lines, adding a very contemporary flair
in terms of design and vibrancy. Lively chromatic combinations of
pink gold, jet, multi-colour sapphires, and leather make these pieces
exceptional.
The brand’s continuing Canouan line, inspired by
the southern Antilles and the varied landscape of
green hills, secluded bays, and white sand beaches,
features such gems as white and brown
diamonds, tsavorite, amethyst, prasiolite, and
garnet in simple and clean designs.
Again drawing inspiration from the marine
environment are pieces in the Coral Reef collection. In
various shapes, these jewels are covered with diamond
pavé or hand-finished mother-of-pearl, highlighted
with pink sapphires, chalcedony, and other coloured
gemstones.
Who are the women who wear these original pieces?
Zerbini describes the Opera Omnia woman as “an
individual who is self-confident, dynamic, cosmopolitan,
and very often a self-purchaser. She is proud to reveal the
different aspects of her personality.”
For its distribution, Opera Omnia works with select retailers. The brand’s strategy
and co-marketing activities for 2011 are focused on three pillars: working closely
with retailers to support them throughout their business development; having a
consistent communication plan to help increase awareness and visibility of the
Opera Omnia brand with consumers; organizing local events to enhance the
importance of the brand, its message, and identity at the point of the sale.
Opera Omnia will be present
at the exclusive Couture show in Las Vegas in
June where its latest seductive sonatas can be admired.
operajewels.com, opera-omnia.it
