Links of London, the international jewellery brand that captures the heart, spirit, and wit of London, has been captivating customers for 21 years.
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The Links of London story began with a “thank you”—a pair of fish-shaped cufflinks made for a restaurant owner to give as a gift to loyal clients. The design found their way to Harvey Nichols, whose customers loved them, bought them all, and even ordered more. That was 1990.
Today, Links of London is an international jewellery brand that is available throughout the United States and Canada as well as Europe and the Far East. The brand offers a distinctive collection of men’s and women’s jewellery in sterling silver and 18K gold as well as an eclectic mix of silver gift items and leathergoods. Links of London prides itself in creating fresh, inspired designs that are full of personality, while never compromising on craftsmanship or the quality of materials.
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Links of London collections offer imaginative designs such as the Effervescence Collection. Its spirited recurring bubble motif, in sterling silver and fine iolite gemstones, is reminiscent of champagne flowing from a freshly-popped bottle.
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The 20/20 Collection, which epitomises the brand’s vision, features three rings inspired by the brand’s philosophy—Love, London, Life.
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A clear favourite is the brand’s fun and playful Friendship Collection. The colourfully woven bracelets are a sterling-silver nod to the friendship bracelets we made and wore as children. With varying motifs, colours, and widths, there is a special friendship bracelet for everyone.
Links of London looks forward to an exciting future, developing more interactive online content and introducing creative designs with a true British sensibility. See these and other collections at the prestigious Couture show, Latour Ballroom Salon 908, where Links of London will showcase its fresh and original designs, all evoking Love, London, Life.
