International Jewellery London (4th-7th September) is set to be an interesting event this year, as there is so much which is new – new exhibitors, new product areas, new trends and new show features.
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| Hans D Krieger, Heinz Mayer, Fei Liu, Vogue Diamond |
The latest trends and the best in fine and design
Fine jewellery brands and designers attend IJL due to the high calibre of jewellery specific visitors – the VIP Diamond Club, for example, brings senior retailers and buyers to the show. Companies such as Hans D Krieger and Heinz Mayer come to the show each year, viewing IJL as a key international event, and UK based fine jewellery designers such as Fei Liu also exhibit at the show.
This year a host of new fine jewellery companies will feature, such as Vogue Diamond, and new brands will be launched, including Vendorafa. This dynamic Italian brand specialises in 18ct gold and can be found on the Advalorem stand. Stuart Moore will be at the Henrich & Denzel stand in the fine jewellery area to personally launch his 50th year in the jewellery business.
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| Vendorafa, Stuart Moore, Raymond Hak, Unique |
The silver area at IJL is set to be thriving as well – new names such as Raymond Hak, award winning American designer, will bring a fresh buzz to the show. Unique, also to be found in the silver section, will be bringing Festina watches for the first time.
All of the jewellery product areas at the show have one major thing in common – pieces are high quality and design-led. British design is still going strong and the best designers are at IJL, launching their new collections. Daisy Knights will be there for the first time as an exhibitor and she will unveil her new range called ‘Wise’. She joins leading British designers such as Shaun Leane, William Cheshire and Malcolm Morris.
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| Daisy Knights, Shaun Leane, William Cheshire, Malcolm Morris |
UK-based Kleshna have also just announced they will launch two new collections. Pearls are another trend to be seen at the show, for example : the Jersey Pearl, London Pearl and the Euro Pearls stands.
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Knowledge is Power
The IJL seminar programme has been unveiled ahead of the show, and can be viewed in full on the IJL website www.jewellerylondon.com/seminars. A new purpose built seminar theatre - the Inspiration Theatre - will open on the show floor, providing jewellery trend sessions, panel debates and keynote speakers.
Jewellery Catwalk
The IJL Runway is being launched – a new Catwalk running the entire length of the Boulevard. Sponsored by Aagaard, two shows are scheduled for each day of the show, providing visitors with a dynamic showcase of designer jewellery. Each catwalk show during the four days will be unique in order to generate maximum interest and freshness.
The Runway themes are: All that Glitters is Gold, Trends by Hilary Alexander, Modern Vintage, Every Cloud has a Silver Lining, The Bridal Collection (Gold, Platinum, Palladium & Diamond), Watches - A Moment in Time, The Rainbow (gems) and Fairtrade and Ethical Jewellery. There is also a sponsored catwalk show by The Houlden Group ‘Houlden Highlights’
In the Zone
New product areas are being launched at IJL this year, for example the Designer Brands area, which will be launched within the popular Design Gallery.
Loose Diamonds & Precious Gems is another new dedicated product area, and will draw attention to gem companies which only provide high quality loose diamonds and precious stones. Radiant Diamonds, Kristal Diamonds, AS Diamonds and Apsara are amongst those already confirmed.
Future Stars
What better way to identify the top talent of the future than by visiting the Bright Young Gems and KickStart stands. A prestigious panel of editors has nominated the Bright Young Gem designers, who are just embarking on sparkling careers and have been hotly-tipped for success. Bec Clarke’s Astley Clarke will also present a Gold Award to one shining designer who will win an exceptional prize - the opportunity to sell their jewellery via the popular retailer at www.astleyclarke.com
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| Kick Start 2011: Abigail Stradling, Claire English, Doreth Jones, Emma Turpin |
KickStart, the feature supported by the British Jewellers’ Association, will launch with a line-up that is sure to impress retailers and buyers. This is a unique initiative which acts as a commercial launch pad for the ten promising designers selected to take part, providing a boost for the industry and allowing retailers to source products from the best new design talent of 2011. Find a sneak preview of the designers on this page of the website: www.jewellerylondon.com/kickstart
The show dates are 4th-7th September 2011 and IJL will take place at Earls Court 2 in London.
