The 2010 Independent Handbag Designer Awards sponsored by Crystallized™ – Swarovski Elements

February 2010


Handbag Designer 101, the world’s handbag designer resource, announces that CRYSTALLIZED™, the brand for all loose cut crystals manufactured by Swarovski, will sponsor a sparkling category, inviting designers to create innovative new handbags and compete for the Award, “Best Use of CRYSTALLIZED™ – Swarovski Elements for the 2010 Independent Handbag Designer Awards (IHDA)”.

This unique collaboration inspires handbag designers to incorporate crystals as a creative ingredient, resulting in one of a kind, luxury designs”.

Caleo Jewelry inspired by Scandinavian design
Niesh by Sheeba

For the second time all registered designers may participate by submitting a detailed sketch of their handbag design, incorporating CRYSTALLIZED™ – Swarovski Elements. Designers are encouraged to create bags of any material or silhouette while utilizing crystal as embellishment, trimming or even as part of the core concept.

Caleo Jewelry inspired by Scandinavian design
Sy’Chic by Sylvia Lachaud

The five best ideas will be chosen by the Handbag Designer 101 Preliminary Judging Panel, giving the selected designers access to CRYSTALLIZED™ – Swarovski Elements, to execute their final handbags for the annual awards ceremony on June 16, 2010 where the final winner will be announced.

WWW.SWAROVSKI.COM/CRYSTALLIZED